Acne Studios: A New Parisian Address for Refined Luxury

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In the heart of Paris, Acne Studios, the iconic Swedish house of avant-garde fashion, unveils its new setting, a private mansion steeped in history. Located at 48, rue des Petites-Ecuries, this place, once a pharmaceutical laboratory, transforms into a creative sanctuary, merging timeless elegance with modernity.

A Dialogue between Past and Present

Designed by the visionary Jonny Johansson, co-founder and artistic director, in collaboration with the Swedish firm Halleroed, this space brings together all the label’s departments, from design studios to offices. The project respects the soul of the place, preserving the golden moldings and original flooring, while integrating carefully chosen contemporary artworks, creating a fascinating dialogue between the past and the present.

“We did not want to erase the historical effect of the building. On the contrary, we wanted to create a sort of dialogue between the past and the present.” – Jonny Johansson

The showroom, with its raw concrete columns and glass roof, invites contemplation. The designer furniture by Max Lamb and the custom lighting installation by Benoît Lalloz add a touch of modernity to this historically rich space. Each piece, every detail, such as the marble sculpture by Daniel Silver, evokes a subtle elegance that resonates with contemporary trends.

Accommodating up to eighty collaborators, this space becomes not only a workplace but also a true creative laboratory, where art and fashion meet. In a world seeking authenticity and meaning, Acne Studios once again establishes itself as an essential player in the fashion scene, redefining the codes of elegance and innovation.