Bag charms: the accessory that does it all in 2025 (and how to choose it well)
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We’ve witnessed the wave of labubus and other improbable creatures hanging off bags: from Rihanna to our neighbor next door, nobody escaped it. But, like all fleeting fashion trends, their decline was inevitable. And good news: this disappearance makes way for a much more elegant, assertive, and let’s be honest, frankly prettier trend: the return of bag jewelry. More feminine, more beautiful, and more mature, bag jewelry is perfect for shining in the dark winter nights. Am I exaggerating? Hardly, when you’re about to learn all about this trend.
1 / Chloé: the favorite brand for bag jewelry fans
It’s impossible not to mention the remarkable work of its Artistic Director, Chemena Kamali, who since taking the helm of the house in 2023, never ceases to amaze us with her romantic cuts and the boho chic style she revisits with modernity… literally every season.
But for the past few months, there’s a detail that fashionistas couldn’t avoid: the overexposure of jewelry hanging from bags. A cheeky nod to labubus or a genuine stylistic approach (or both…), Kamali has made it a full-fledged element of language. The designer has skillfully showcased bag jewelry at the center of her latest runway show. A subtle way to remind us that at Chloé, style often lies in the detail: the one that transforms a classic accessory into an intimate statement, almost sentimental.
2 / Bag jewelry: an affordable and luxurious purchase
Why turn to bag jewelry? For several reasons, very easy to understand. Let’s be practical: the future is a little uncertain, isn’t it? Unless you have enough savings, we’ll be looking for less impulsive and more thoughtful purchases that won’t break the bank.
Let me tell you, marketers have understood this well, and that’s one of the reasons why accessories and makeup offer an accessible entry point for most of us into the big brands hoping to build customer loyalty. It’s the epitome of “little luxury”, the kind that brings joy, adds a little soul to an outfit, and still allows you to keep an eye on your budget.
The second reason, and by no means the least: in winter, we tend to think about staying comfortable and warm. This means that bag jewelry will be the key accessory for the end of 2025 to stand out a bit and add a chic and joyful touch to your bundled-up silhouette.
3 / How to choose your bag jewelry wisely?
- According to your bag
This charming little bar catches your eye; it’s sure that it’s not easy to resist the little bag jewelry, but beware: before breaking the bank, think about the most important thing: what bag to wear it with. For autumn and winter, adding, for example, a pretty golden or leather bag charm to a suede or fabric handbag in a nude or caramel color will create a lovely modern and bright effect while staying within classic tones. The best approach is to choose two or three beautiful bag charms that you can switch up depending on your handbag.
- According to your personal style
Normally, your handbag reflects your style. However, if you are sporty at heart, for example, you might prefer a sturdier bag charm made of fabric or leather, representing an animal or your passion. If you are very feminine, you can opt for a combination of golden or silver bag charms and adjust them according to your nails to fully embrace your style.
- According to the material (metal, leather, resin, beads…)
Last detail to consider: the material. There are vegan leather alternatives for those who refuse to wear animal materials. Otherwise, your choice will depend on your daily routine. Beaded jewelry will require more care than those made of resin or metal. Delicate jewelry as well. For leather jewelry, remember to clean them from time to time to keep them looking fresh.
4 / Five ways to wear bag jewelry stylishly
5 / Where to find the most beautiful bag jewelry?
- At luxury designers
Loewe, Chloé which I mentioned at the beginning of this article. Bag jewelry from luxury designers is a real investment and can be worn every day.
- At artisans
Nothing beats buying local, from an artisan. There’s a plethora of small creators on Instagram or nearby who make gorgeous bag jewelry. The little bonus: you can often choose the colors and combinations. Don’t hesitate to have a unique and custom accessory made for you.
- The affordable option: DIY
The most fun option, for the crafty among us, is to create your own bag jewelry or assemble it yourself.
Photo credit: © Photo by Joey Zhou on Unsplash
