The 111 IKKS Bag: Rethinking the Customer Experience in the Age of the Metaverse

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Amy, Romy, Marion, Scarlett, Janis, Lena, Monica… No, we’re not talking about a trending girl band today, but the new customizable 111 IKKS bag. Available in 7 signature looks, offering 228 combinations, the brand unveils with this accessory its new vision of fashion. With a reimagined shopping experience, customers can express their entire personality through this new piece of leather goods, made in their image. In the era of virtual fashion development, let’s discover how IKKS adapts and uses digital tools to include its clientele at the heart of creation.

The 111 IKKS Bag: An Iconic Piece for a Characterful and Feminine Wardrobe

Launched on October 26th, the 111 IKKS bag was revealed in its various forms, in a 360° campaign for which Laetitia Casta, muse of Free Spirits, lent her silhouette.

A piece of leather goods accompanied by the most relevant slogan, “The bag mixed by you, just for you”, addressing all women, from the most discreet to the most fatal. An accessory designed to be versatile, accompanying us both crossbody during the day, and on our shoulder until the end of the night, using only its pouch.

With a chevron clasp, to include the brand’s DNA, the 111 IKKS bag is composed of three elements. Namely, 1 bag, 1 pouch, and 1 strap. Together forming a strong piece, with a delicate finish, the 3 elements also play solo to assemble with other trios.

Unleash Your Personality with the 111 IKKS Bag

In previous models, the brand had already worked on the aspect of modularity. However, here, the 111 IKKS bag goes much further, especially in its visual aspect.

It is thus the first bag offered by the brand to be entirely customizable. After all, why offer just one model when you can offer hundreds? With varied materials, patterns, and embellishments, each woman can design the new piece for her wardrobe, which will enhance all facets of her personality.

As it is sometimes difficult to make a choice, the brand has called on the vision of the studio’s stylists to create 7 signature models of the 111 IKKS bag. From a rock model in studded leather, to a touch of sensuality with an embossed croco finish, a bold piece with a leopard effect, or sobriety and timelessness with camel leather… Through these creations, the aim is to enhance the various characters and styles embraced by their entire clientele.

Including the Customer in the Composition of her 111 IKKS Bag

For the more adventurous, wishing to have a piece that reflects them, the 111 IKKS bag offers 6 bag models, 6 pouch models, and 8 strap models. All interchangeable and matching each other, you are assured to create your it bag, that screams “I am who I am”.

Customization allows for creating combinations that highlight every temperament. Thus, the bold will opt for a full leopard model. While the more discreet will hide the pattern on only one element, perhaps pairing it with an oversized coat for a trendy look.