The 5 Swimwear Trends to Urgently Adopt This Summer

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For a fashion writer, this is the much-anticipated topic: searching for the summer swimsuit trends that herald the great vacations, synonymous with discovery, sunshine, and swimming.

And I must tell you that the swimsuit trends of 2023 are already shaping up to be cult classics, with cuts that have character like the high-cut, the cut-out, or the mermaid-inspired looks. But enough teasing… the holidays are here, and it’s high time to switch to summer mode and choose the perfect swimsuit that will accompany you all summer long.

Which swimsuit trends will you adopt?

While the bikini is naturally always in vogue on the beaches, it also appears in a micro-bikini version for those who dare to reveal a little more skin.

This year especially marks the grand return of the one-piece swimsuit, finally valued for its comfort and silhouette.

We also notice that this year’s swimsuit trend is heavily influenced by pop culture. When we talk about high-cuts, we immediately think of the bombshells from the 1990s series Baywatch, the Barbiecore trend can obviously be found on the fine sands, and the series about Brigitte Bardot makes us want to bring back the sexy outfits from the 1960s.

In short, this summer, let’s embrace creativity!

Beach pin-up with vintage Barbiecore swimsuit

The pin-ups are back on our screens with the Barbie movie and the series about our national pin-up Brigitte Bardot.

With the Barbiecore trend, since the doll was born in the 50s, this summer, we’re rushing for a high-waisted and plunging neckline swimsuit that evokes images of holiday postcards at the beach during the first summer holidays.

More of a Brigitte Bardot fan and her sensual pout? We’ll seek inspiration from the iconic film shot on the most famous French beach, (Saint Tropez) “And God Created Woman” which made her a sex symbol.

The silver mermaidcore look

After Barbiecore, we call for the “mermaidcore” trend. And what better way to take this trend to the beach?

To shine like a mermaid, choose a silver mini-bikini with a scaly and shiny look.

Are you more of a one-piece swimsuit team? Opt for a plunging neckline and a golden ensemble from Balmain. Be ready to attract attention; you won’t go unnoticed.

Baywatch Alert… or in Palavas with the high-cut swimsuit

No one has forgotten Pamela Anderson and her iconic red high-cut swimsuit that left a mark.

Good news this summer, the trend of the high-cut one-piece swimsuit is back at the beach.

Take care of your hair removal, well, if you want to; you can do as you like, but it’s just better if you adopt the high-cut look.

To add a touch of softness to this very pronounced cut, we turn to soft and pastel colors.

Ruffled swimsuit

The surprise trend of this summer which has been immediately adopted by top model Emily Ratajkowski. Whether solid, in a total floral look, or in graphic patterns, the ruffled swimsuit fits both bikinis and one-piece swimsuits. You will definitely be trendy if you choose this option.

Sexy in cut-out swimsuit

If cut-out dresses have taken over the runways of Spring/Summer 2023 Fashion Weeks, it’s only natural to find this trend in swimsuits.

This cut is perfect if you want to switch from a bikini to a one-piece. The cut-out comes in symmetrical versions or in more geometric and asymmetrical cuts.