6 Men’s Labels from London Fashion Week to Discover Urgently!
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The London Fashion Week ends tomorrow and, while some lucky attendees may still be partying and enjoying the last moments of this event, others are already back at work dissecting the trends for the upcoming season (spoiler alert: fashion journalists).
The London Fashion Week has that little something extra: less consensus, more provocative, more elegant than others… In short, so British, and that’s why we love it! We often talk about the feminine looks that will shape future trends, but this event also reveals incredible designers who are redefining the codes of masculinity.
In this article, I invite you to discover six designers who have made their mark on this edition of London Fashion Week by shaking up conventions and gender norms. Here are the talents to keep a close eye on and discover urgently!
1. Carlota Barrera
This brand explores menswear through the feminine lens of its creator. Inspired by her family heritage, queer questioning, and gender identity, Carlota creates masculine silhouettes that challenge the place of men in our contemporary society. Her creations, fluid, powerful, and imbued with romance, redefine masculine allure. At Carlota Barrera, man embodies confident sensuality, revealing a complex and fascinating beauty through outfits that combine strength and delicacy.
2. Clothsurgeon
How to describe a brand of quiet luxury from London? Simple, harmonious, experimental, and mastering the art of wearing a trench coat, it embodies the essence of “quiet luxury” perfectly.
It offers pieces with a minimalist aesthetic sometimes inspired by sportswear culture. Under the leadership of founder and creative director Rav Matharu, the brand recently opened its store on the famous Savile Row, the cradle of men’s haute couture in London.
(Interesting anecdote: it is this iconic street that inspired the name of the brand The Row, created by the Olsen sisters.)
3. Dunhill
English, excuse me, men’s outfits just the way we love them! impossible to be more British while at the same time, we adore that original and tailored look that the English master perfectly. Polos, ties, and well-tailored suits are adorned with chic touches of colors like burgundy, not to mention the logos on the wool cardigans. Dunhill specializes in quintessentially English menswear by offering modern and elegant silhouettes.
4. Gravalot
Drawing on its African heritage, the label explores menswear inspired by “black culture” according to its creator. Each piece is crafted in respect for traditions and then adapted for the Fashion Week runways.
The brand, founded by Onye Anuna and Prince Comrie in London in 2014, embraces its strong identity and values: fashion is a quest for self-discovery and should be made under good conditions, both out of respect for craftsmanship and for nature.
5. Oliver Spencer
A blend of coolness, simplicity, and modernity: this is the robot portrait of the man by Oliver Spencer. The brand’s goal is to embrace British lifestyle and turn it into a style, and what can we say, it’s well achieved! Since its creation in 2002, Oliver Spencer has five stores in London. Placing the environment at the heart of its concerns, the label works exclusively with ethical factories and uses as many natural materials as possible.
6. Kyle Ho
Creating menswear that is sexy and embraces a certain vulnerability is no small feat, but Kyle Ho meets the challenge. He reinterprets established norms in menswear to offer a more progressive style for men. His philosophy is to create in order to free oneself from traditions and transform the ordinary into the extraordinary. He utilizes haute couture and oversized proportions to integrate them into a ready-to-wear model.
Cover image: ©Kyle Ho
