Why choose the comfortable bra La Nouvelle?

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Presenting itself as a stroll between softness and freedom, the brand La Nouvelle offers bold and timeless women’s lingerie, designed for women and their well-being. Adhering to the philosophy of slow bra, with its comfortable wireless bras, the brand combines support and elegance while addressing current eco-responsibility challenges. Discovering a brand created by women for women.

Why fall for the slow bra trend offered by La Nouvelle? 

Combining comfort and elegance is a challenge that has occupied the minds of lingerie creators for years.

Founded in 2006, La Nouvelle aimed to meet this demand by embracing the slow bra trend, with a model of comfortable wireless bras. Offering a more natural and gentle support for the bust, it proves to be more pleasant to wear and reduces the risk of pain and injury.

La Nouvelle sought to create this piece with a second-skin effect, designing a comfortable bra that can adapt to all body types, with well-thought-out cuts and refined designs, so that every woman wearing it feels beautiful and free in her movements.

A comfortable and elegant bra

La Nouvelle’s primary goal is to offer women a bra that is comfortable with a delicate and sexy aesthetic, allowing them to express their femininity and providing a new perspective on their bodies.

Jane Birkin, Catherine Deneuve, a film, a song, a fabric… La Nouvelle draws inspiration from many sources, all converging in a retro DNA, infused with femininity and the spirit of freedom of the 70s. All of this with a touch of modernity.

The pieces are adorned with a signature detail, a golden, silver, or colorful lurex trim, making the comfortable bra an integral part of the outfit.

Pieces for women, designed by women

For 17 years, a completely female team has been bringing Alix’s ideas to life to support women at every moment of their lives, from their adolescence.

La Nouvelle also supports associations dedicated to women’s causes, donating a percentage of sales or providing stocks of products.

A comfortable and responsible bra 

The brand takes pride in developing in line with eco-responsibility challenges. On one hand, by using over 40% eco-designed materials and choosing certified partners in France and nearby Europe. Additionally, by opting for artisanal creation of made-to-order pieces, with a controlled production pace to avoid surplus, as well as a focus on packaging, minimized to the maximum, and made from recycled, recyclable, and reusable elements.

The notion of sustainability is also reflected in pieces made with durable and easy-care materials, and timeless designs that can easily mix with other pieces.

Sexy, comfortable, and environmentally friendly creations—this is why we love La Nouvelle!