Living the Cosmetic Revolution with Princess Lia

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For a few years now, the beauty sector has been undergoing a major transformation. 

In response to ecological and health awareness, conventional products are gradually making way for natural, organic, and certified beauty lotions, hydrosols, and creams. 

On their part, brands are increasingly numerous in the market and are making their voices heard to show that it is possible to offer a different type of product, more respectful of the challenges of our time. 

This is the case with Princesse Lia. 

A pioneer of 100% French circular beauty, the brand has made it its mission to raise the standards of the cosmetics market by offering a range of natural beauty products based on transparency to address two key issues: health and ecology.

Let’s take a closer look at the French brand that promotes committed beauty.

Princesse Lia: A French cosmetics brand that addresses the issues of our time

Healthy and ecological beauty products

The starting point for engaged entrepreneurial initiatives often resonates with a personal experience. And Princesse Lia confirms this. Laurie, the founder of the brand, could no longer endorse the state of the cosmetics market. So, she set out to propose a more ethical and responsible model, but above all, one that aligns with the key issues of our time, namely ecology and health.

To achieve this, she envisioned a range of innovative and natural beauty products, each ingredient grown in France among committed producers, and subjected to thorough studies to meet the concrete needs of consumers. 

Today, the range is quite minimalistic and consists of organic floral waters, vegetable oils, natural powders, targeted treatments, and everyday products like makeup remover oil. They all contribute to the success of a skincare or haircare routine. Princesse Lia also offers eco-refills for those who wish to go further in responsible consumption.

Innovation at the heart of expertise 

With a background as a chemical engineer specializing in cosmetics, Laurie has placed innovation at the very heart of her French brand’s approach. The formulas of the products are unique, crafted from carefully selected ingredients, worked and combined for their virtues to offer pleasure and effectiveness. Everything is based on the search for raw and plant-based materials. 

And since the B2C experience wasn’t enough, Princesse Lia has also opened a program for professionals through the Lab. Project leaders in natural cosmetics who want to learn about formulation and cosmetic regulations can train with Laurie and her team through E-learning courses and a lab.

Independence as a driving force

Another notable element of the French brand is its independence. Princesse Lia is an autonomous brand that does not depend on any investor. It self-finances its entire development and has its own laboratory, which is very rare in the beauty sector, as Laure, the development and product manager, confides to us. 

But this freedom allows for complete control over the processes of research, development, and product design. Each lotion, cream, or oil is designed to address a specific skin or hair issue while respecting the brand’s values and commitments. Each product is designed to be effective and not to cater to marketing considerations. 

Independence also means the choice of essentialism. 

Accessibility to bring everyone together 

In the range, prices range between 5 and 20 euros for basic products like oils, powders, or floral waters. Expect to pay between 30 and 40 euros for more targeted beauty products and around fifty euros for beauty routine packs. 

The products from Princesse Lia are designed to be accessible to all. It is a firm commitment from the brand to offer products to anyone who wishes to care for their skin naturally without compromising on quality. By positioning itself as an affordable brand, Princesse Lia, a pioneer of committed beauty, offers a quality-price ratio that appeals to many consumers eager to have beautiful skin without breaking the bank.

Princesse Lia: A brand present at the Modalova event

This Saturday, November 26, a special event will take place in a peaceful haven in the heart of Bordeaux, namely the Madame Hotel. Several well-known influencers from the fashion and beauty sphere will be invited: @evaainsworth, @yamina.niya, @mariedanede, @alinoa8, and @chroniquebordelaise to promote partner brands of Modalova, including Princesse Lia. To not miss anything from the event, feel free to follow Modalova on Instagram.

Featured image: © Unsplash/Nati Melnychuk.