K-Beauty Secrets: Exclusive Interview with Expert Hee-Sun Han

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Hee-Sun Han is an expert in K-beauty, a field that is experiencing unprecedented global enthusiasm. The famous 10-step Korean routine, now essential in the world of skincare, is attracting more and more followers around the globe. During her visit to Germany for a K-beauty event at the cultural center in Berlin, I had the chance to speak with her. She reveals her secrets to achieving skin as radiant as that of Korean pop icons, as well as her favorite products.

Discover this exclusive interview to learn everything about the K-beauty phenomenon and how you too can adopt a routine that transforms your skin!

Can you introduce yourself and explain what your job entails?

• My name is Hee-Sun Han, I am the president of the International Association for Korean Beauty Exchange in Chungbuk and the director of the Beauty Art School. I am also a professor at the university and makeup artist for Korean television channels.

Why do you think K-beauty is currently so popular around the world?

• One of the main factors is the boom of Hallyu (the Korean wave) since the 2000s. The popularity of Korean dramas, K-pop, and K-pop idols has sparked international interest in Korean beauty products and skincare methods.

What does the Korean skincare routine consist of?

• Every skin type has specific characteristics and sensitivities, so products and methods vary. However, a basic routine generally includes cleansing, exfoliation, toner, serum, moisturizing, and sun protection.

What products or steps are essential for beautiful skin?

• An effective skincare routine must include cleansing, moisturizing, and protecting the skin. Choosing the right products and maintaining a regular, meticulous skincare regimen are crucial. Daily application of masks also helps maintain continuous hydration.

What ingredients do you recommend in skincare products?

• I especially recommend retinol, vitamins, and niacinamide (vitamin B3). At high concentrations (10-20%), niacinamide has numerous benefits, such as evening out skin tone, improving elasticity, and providing hydration.

What are the products you can’t live without?

• It’s really hard to say. I think it’s the combination of all products that yields the best results. All Korean products are scientifically studied. For beautiful and healthy skin, functional products like sunscreens, complexion care, and moisturizers are essential.

Do you think K-dramas on Netflix have influenced the K-beauty trend?

• Yes, especially among young people, the interest in the beauty secrets of Korean stars, whether for achieving perfect skin or makeup techniques, has significantly increased. Now, K-beauty trends influence both young and adults of all ages.

What K-beauty brands or products do you particularly like?

• Currently, the trend highlights not only radiant skin but also well-defined lips. The “Suryeohan” lip balm is a skincare product that offers makeup effects like exfoliation, wrinkle reduction, complexion care, volume, and elasticity. I often use it during the television performances of singers.

Are you surprised by the global success of K-beauty?

• Yes, as an expert, I am surprised every year by the export figures of Korean cosmetic products. One of the reasons Korea is currently at the forefront of global beauty trends is the constant pursuit of innovation. Korean manufacturers combine modern technologies with natural ingredients to continuously create innovative products. These efforts have solidified Korea’s status as a global beauty trendsetter.