The Coquette Aesthetic: Why You Will Embrace It!
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Last year, we saw the Barbie pink wave, and now you can’t escape the hyper-feminine trend of the moment: the coquette aesthetic!
A breeze of ribbons, floral dresses, and lavender colors is flooding your social media feeds? That’s normal, and if you’re following fashion, it’s not going to stop anytime soon, as the coquette aesthetic is everywhere right now.
Kendall Jenner has adopted a style straight out of Alice in Wonderland, Selena Gomez plays with the image of Lolita, and Lana Del Rey is often cited as the queen of the coquette movement.
A breakdown of this trend that will bring endless softness to your wardrobe and, of course, my shopping selection of pieces you can shop on Modalova.
Why is the coquette aesthetic flooding your Instagram and TikTok?
The coquette aesthetic is a logical continuation of the cottage core trend, and like the latter, it relates to both fashion and decoration.
The hashtag “coquette” has been counted over 166.6 million times on TikTok, featuring makeup tutorials and outfits that capture the sweet and feminine spirit of this trend.
To understand this fashion, we need to turn to female empowerment. The term “coquette” previously had a rather negative connotation of a woman-child seeking to seduce. Today, as feminism has evolved, the coquette trend leans more towards self-acceptance and femininity.
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An Ode to Femininity
We already saw the beginnings of this trend at Paris Fashion Week with Chanel showcasing a ballet-themed show and at Chloé with its romantic silhouettes.
This trend towards a softer femininity is also reflected in the numbers. Miu Miu, known for its soft aesthetic that aligns perfectly with the coquette trend, has seen sales soar (+58% in 2023 according to FashionNetwork) with a revenue of 4.7 billion euros.
If you want to dive deeper into this trend, I recommend studying the looks of Brigitte Bardot from the late 1960s or the costumes from the Victorian era. No doubt this will stimulate your creativity!
Does the coquette style mark the return of the woman-child?
Even though Selena Gomez fully embraces the Lolita look on Instagram, the coquette aesthetic trend does not aim to blur the lines between woman and child by playing on an ambiguity that is in poor taste for our time. On the contrary, it values women who embrace their femininity.
Of course, some details of the Lolita look are present, but the attitude is different.
The best coquette looks on Pinterest
Our shopping selection
Ready to dive into your shopping session to treat yourself to the most beautiful pieces for your coquette wardrobe?
The hair bow
The essential accessory of the coquette look, the bow is also so easy to wear and allows the discreet coquette touch. No need to overdo it, just add a bow in your hair (preferably pink or white) to a simple outfit, and you’re all set.
The top
Tied, open, light, choose a comfortable and soft top. The coquette aesthetic should remain fluid.
A lace top will reveal a bit of skin, but be careful, coquette and vulgarity don’t go well together, so stick to soft colors and cuts that enhance without clinging.
The skirts
Mini, full of ruffles, or tweed, let’s have fun with mini skirts to enhance our legs. You can opt for the total look with a matching tweed blazer. Wearing a straight tweed skirt with a top allows you to emphasize the coquette side by adding accessories to your hair.
The dresses
Summer is coming soon, and dresses in blue, pale pink, and white will soon flood our streets for our greatest happiness.
The tweed dress remains a great classic of the coquette aesthetic. You can also choose a light lace dress for a very pure look or a more “fairy tale” aesthetic with a baby blue ruffled dress.
The shoes
The coquette look is adopted from head to toe, and there’s no escaping shoes, which are the exquisite finishing touch to your look!
For those who swear by flats, this year high heels are a bit neglected, so we slip into our ballerinas for a graceful dancer look. For those who prefer a bit more height, there’s a solution: Mary Janes that elevate the look with their small heels.
Image credit: unsplash
