Luxury as a New Must-Have?
And here comes the Paris Fashion Week that has just ended. The swallows of the fashion shows have flown away to other lands, while luxury pieces, full of drapes and interrupted patterns, are returning to the workshops. Our eyes, on
How Cider is dethroning the fast fashion giant Shein?
While fast fashion brands have been criticized lately, and awareness is growing about the damage caused by this industry, a new brand has achieved the unthinkable: overtaking the giant Shein. With a marketing strategy supported by CGUs and greenwashing, discover
The Parisian Style: Rising Trend on Instagram. Real Creativity or Simple Copy-Paste? Decoding!
They take over Instagram, hashtags like #parisianstyle, #alafrançaise, #howtobeparisian, or #frenchstyle make the Parisian style shine from the feed to the stories, and even the reels. This niche target is seduced by its aesthetics, to the point of quickly increasing
Responsible fashion decoded, for better consumption
It is one of the most powerful industries in the world economically, but also one of the most devastating in terms of ecology, environment, human and health. The fashion industry is starting to sound the alarm and urging people to
Lady Diana, the affirmation of a woman through her wardrobe
When the wardrobe of a princess allows the woman behind the title to assert herself and break free from the codes of a monarchy. In just a few years, Lady Diana managed to reveal herself as a woman, and not
The Chronicles of Bridgerton: Creating a Costume Era
Often staged, especially in productions inspired by Jane Austin's novels, the era of the English Regency has graced our screens more than once. However, it was with a much more modern twist that it shone in 2020, in the hit
Chanel: the art of the fashion show, at the Grand Palais
At each fashion week, we are excited to discover the new collections from designers, but not only that
Stranger Things, the 80’s breeze that shifted fashion into another world
The upside-down world not only unleashed the Demogorgon on Earth, but when it hit our screens, the Stranger Things series blew up the world, bringing back the vintage and style of the 80s. As famous as Netflix's dun-dun, the Stranger Things