The baguette bag: 3 styles to have under your arm in 2025
This publication is also available in: 
Français 
Deutsch 
Italiano 
Español 
English (US)
Fendi, Prada, Gucci, Valentino, Alaïa, Ferragamo… They have all adopted it once again. The baguette bag is making a strong comeback over the past few months and continues to assert itself in 2025. The reason lies in its timelessness combined with its retro notes that perfectly embrace the current trend: the Y2K style. Between elegance and nostalgia, the baguette reveals itself this season in different silhouettes, and today we present three models to you!
The baguette bag: chic or retro?
Recently, we have observed a pronounced attachment to vintage-looking pieces. Whether in clothing or leather goods, the nostalgia for the past, particularly from the late 90s to early 2000s, influences our wardrobe more than ever. After the slouchy bag, which accompanied our last back-to-school season, it is now the baguette bag’s turn to take center stage.
An it-piece of the 1990s, its elongated and refined cut naturally gives it a vintage silhouette. Reminding us of shows like Sex and the City, the baguette is a fascinating piece due to its versatility. Even today, designers manage to reinvent it through models that can fit into wardrobes at the strict opposite ends. The materials used and the lines given to the bag can quickly shift it from vintage to retro, thus incorporating it into the Y2K style trend.
However, the baguette bag is just as appealing for more timeless styles, such as quiet luxury. Indeed, the finesse of the piece offers elegant lines that add a refined touch to an outfit.
Thus, no matter your clothing style, there will always be a baguette suitable to slip over your shoulder!
Miu Miu: the rectangular baguette bag
Miu Miu has been on the rise lately. Last week, we talked about the success of the brand’s oval glasses. Today, we remain in the retro spirit brought by the eyewear piece, but here we take a detour to the leather goods section.
Indeed, when it comes to the baguette bag, the Italian brand is among those that have reimagined its cut, either in a soft version or in rectangular models. Its creations with graphic cuts have managed to stand out well in recent months. Particularly by accessorizing with charms, perfectly aligning with the charm bag trend. A recipe that has been a hit, and has probably given the Birkin a run for its money.
Jacquemus: more baguette than ever
Over the years and collections, the baguette bag has seen its silhouette reinterpreted in many ways. Recently, Simon Porte Jacquemus, aka the king of shapes and silhouettes mixing modernity and nostalgia, has taken hold of the model. Not new to this, we had already rediscovered the piece through the curved lines of his Le Bisou bag.
However, for his La Croisière collection, the designer continues his exploration of cuts, taking the notion of “baguette bag” literally. He revealed a cylindrical piece, coming closer than ever to the silhouette of a well-baked bread. In detail, we find its signature clasps, creating a piece that is both elegant and playful.
When Alaïa turns the baguette bag into a design object
For the past few weeks, my Instagram feed has been all about Alaïa, and more specifically, the Teckel baguette bag. Clearly, the marketing team has bet everything on this model, placing it at the center of a major sponsored post campaign. And I must say they hit the nail on the head. This shoulder bag captivates with its minimalist smooth leather style. Both elegant and distinguished, it adds a structured detail to an outfit while remaining fine and delicate.
More than just a bag, this creation reflects a whole craftsmanship, highlighted through a craftsmanship video released by Alaïa.
Furthermore, the Alaïa baguette bag is a love letter to art and design. At the end of 2024, the Teckel was at the heart of a new reflection from the house, titled “Dialogue 3”. On this occasion, the leather piece was photographed alongside design creations displayed in six Parisian galleries. The Teckel bag, unveiled in six formats, thus opened a discussion about the relationship between craftsmanship, functionality, and forms.
In conclusion: the baguette shows us that it has more than one trick up its sleeve, continuing to surprise and charm us over the years!
Photos: dupesphotos
