The Calvin Klein sports bra or How to be sexy and sporty?

This publication is also available in: Français Deutsch Italiano Español

Iconic figure in sportswear fashion, Calvin Klein Underwear is more current than ever.
Let’s take a look at the brand that is both sexy and sporty, and focus on an iconic piece: the Calvin Klein bralette.

What is the origin of the Calvin Klein brand?

Calvin Klein, born Richer Klein, is an American designer born in 1942 in New York. It was in 1968 that he founded his eponymous fashion house with his childhood friend Barry Schwartz, where he initially marketed women’s coats. He had only one idea in mind: less is more. The creations were minimalist and without frills. 10 years later, he launched the jeans collection, which was a great success.

In 1982, the brand diversified even more and a line of cotton underwear for men and women, Calvin Klein Underwear, was born. Quickly, it became the reference in terms of lingerie, thanks in particular to very sensual and provocative communication campaigns.

The bralette model becomes a full-fledged piece of the women’s wardrobe, already a precursor to the current trend as it was worn alone as a top.

The Calvin Klein Bralette

We saw the arrival of the crop-top and the sportswear trend a few years ago, so it seemed obvious that the sports bralette would make a comeback in our wardrobes. And that’s done! Showcased on social media during the ‘#MyCalvins’ campaign launched in 2016, it quickly became the must-have for fashion-savvy women.

Worn in a classic way as a bra or visibly paired with a jumpsuit or a sheer top, reveal your Calvin discreetly, without ever going overboard. You can also opt for high-waisted pants, which will only reveal a tiny piece of skin, or pair the bralette with an elegant suit jacket.

So whether you choose it in a solid color (black Calvin Klein bralette, white or gray) or in an original print, it’s never too late to adopt the Calvin bralette Klein.