Catch Them All: We’re Fans of the Pokémon x Tom Wood Collection
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Catch Pikachu becomes a reality with the Pokémon x Tom Wood collection.
The Norwegian jewelry brand Tom Wood has just launched the most adorable collection of the year in partnership with the iconic Japanese franchise Pokémon.
On September 28, the jewelry collection Pokémon x Tom Wood featuring Pikachu was released, and we were so charmed by this collaboration that is as beautiful as it is unexpected that we decided to tell you about it.
Since its inception in 2013, Tom Wood jewelers have celebrated pure and minimalist Scandinavian aesthetics.
For this new cult collaboration, six pieces of jewelry honoring Pikachu are available. Made of gold and silver, they depict a happy Pikachu, saying “hello,” and a shy Pikachu.
Delighted to partner with Pokémon, Mona Jensen, the founder of Tom Wood, sees the Pikachu jewelry as “a good luck charm that you can take everywhere with you.”
In line with Tom Wood’s values, the figures were made with recycled gold and silver while adhering to the environmental standards set by the Responsible Jewellery Council.
Each piece of the famous Pokémon comes with a clasp that allows them to be worn as a bracelet, necklace, or earrings, depending on your wishes. This is sure to delight fans of the Japanese franchise worldwide.
A Pokémon x Tom Wood Collaboration That Delights All Ages
We talked to you a little while ago about new marketing strategies in the fashion world. Since this year, luxury has been renewing itself by placing creative collaborations and customer experiences at the heart of their artistic process. Partnerships between brands and companies that seemingly have nothing to do with fashion are becoming increasingly common and are proving to be a key element in the success of a collection.
While Tom Wood and Pokémon might not seem to have much in common at first glance, this partnership proves that fashion is increasingly opening up to pop culture and transcending the boundaries between luxury and gaming to create unique and humorous jewelry.
By featuring diverse models, young and even over 65 years old, Pokémon x Tom Wood is making an effort to create a more inclusive and tolerant fashion.
Just like the essence of the Pokémon game that has inspired millions of players for nearly 25 years, the Pikachu jewelry from the Pokémon x Tom Wood collection is intergenerational. To honor the Japanese firm, the first pop-up store opened in Tokyo this fall.
