Makeup for Men, For or Against?
Makeup for men, that's a topic that stirs up a lot of controversy. Can we redefine gender by giving men the opportunity to consume and wear makeup like women? Once again, it's the whirlwind of English pop music, Harry Styles (yes, him
Beauty: Do you know about Vitamin C10?
Particularly present in fruits such as orange, blackcurrant and kiwi, vitamin C is defined as the ally of dull and tired skin. However, only one third of this absorbed vitamin acts on the epidermis. To regain soft, firm and radiant
The Passport Challenge: The New TikTok Trend of the Moment?
In the span of 6 years, TikTok has become the place to create trends. Between WTF videos, dances, tips and tricks, content creators are constantly coming up with new trends that are picked up by creators all around the world.
Our 3 best tips for choosing an online perfume shop
Buying perfume online is advantageous for three reasons. The first reason is that it allows you to save money, as fragrances sold on online perfume shops are cheaper than in major perfume houses. Secondly, it gives you access to a wider
Why Going Natural Will Save Your Curly Hair?
"No Madame, we don't deal with that kind of hair here." If your hair has a curly, frizzy, or kinky texture, you may have already encountered this kind of remark at a hair salon. 20% of women in France have BFC
Squalane: the new solution for natural cosmetics
In recent years, both laboratories and users have been moving towards a more natural approach to cosmetics. With an awareness of the dangers of certain ingredients, new alternatives have had to be created to have products that are just as
Rosehip Oil: The Queen of Anti-Aging Oils
The musk rose or musk rose produces fruits from which a particularly interesting oil is extracted. Delicate and fragrant filtrate, rosehip oil has long amazed with its effects against signs of aging. It is an ideal cosmetic ingredient for mature
Cosmetics: why has organic changed everything?
Before 2016, natural products only accounted for 1% of the global cosmetics industry. Conventional cosmetics with attractive and reassuring advertisements had a monopoly on the market. Derived from heavy chemistry, these products promise quick and effective results at the expense
Aime dietary supplements: The secret to perfect skin
We all dream of having the perfect skin, regardless of our age! Eating well and taking care of ourselves is important, but sometimes it's not enough. However, there's no question of giving up, there is a solution: skin supplements that
Thin Eyebrows: The Comeback of Thin Eyebrows from the 90s!
Thin eyebrows are back to dethrone the wild Cara Delevingne-style eyebrows. Thin eyebrows have reappeared on TikTok in the form of a fun filter that virtually redraws the eyebrows into a thin, clean line. The trend was immediately adopted by Bella