The Creative Craftsmanship of the LOEWE Perfumes Crafted Collection
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Indissociable from craftsmanship, the Spanish house has just unveiled a new range of fragrances celebrating the boldness of perfumery and the creativity of blown glass. The Crafted Collection LOEWE Perfumes presents itself through three enchanting scents, encapsulated in cases resembling sculptures. We visited the Casa LOEWE on Avenue Montaigne to discover this new olfactory journey, and we emerged completely charmed!
LOEWE Perfumes: a 360° sensory journey
A few months ago, we visited the LOEWE Perfumes corner at Galeries Lafayette Haussmann to attend an olfactory workshop. It was a captivating experience that transported our senses and revealed the full palette of scents and creativity of the Spanish house.
Whether through the combinations of ingredients making up the fragrances, the possible accords between the different scents, or the attention to detail in the colors, shapes, and textures of the bottles and other ceramics… LOEWE Perfumes awakens all our senses and promises us a captivating journey every time.
For its new creation, the Crafted Collection LOEWE Perfumes, the house draws on various pillars of its creativity to offer us a high-end range of perfumes that immediately charmed us!
Elevation of the senses with the Crafted Collection LOEWE Perfumes
After enchanting us with the Un Paseo Por Madrid range, Nuria Cruelles, the nose of the house, continues to captivate us with the new Crafted Collection LOEWE Perfumes.
For this new creative and olfactory exchange, three perfumes have been imagined, with a desire to create more elevated fragrances than the previous ones. Designed as an olfactory laboratory, these new compositions highlight all the expertise of perfumery, both in creative vision and unique scents.
We thus discover three scent combinations, achieved after extensive research and crafting. Some could take up to five years of work to obtain their precious elixir.
Crafted with high-quality ingredients, these compositions reveal themselves boldly and characterfully through different intensities. For the beginnings of the Crafted Collection, we have three scents, which will be complemented by new creations over the years.
We have the following:
- LOEWE Roasted Vanilla: which reveals the gourmand profile of vanilla, perfectly nuanced by the woody side of oak. It also features notes of cognac and pink pepper.
- LOEWE Iris Root: which presents a more delicate scent with citrus notes thanks to the iris rhizome, complemented by angelica seed and Timut pepper.
- LOEWE Bittersweet Oud: which seduces with the woody intensity of oud, blended with bitter orange zest and citrus notes, finishing with sandalwood as the final accord.
Offered in 100 ml, all three perfumes are sold at €395. A sample kit is available on the site for €45 to help refine your choice if needed.
Craftsmanship as the common thread of the Crafted Collection
LOEWE Perfumes shares with the ready-to-wear branch of the house a mutual love for craftsmanship. For this new range of scents, the bottles have been designed as a celebration and highlighting of artisanal techniques and expertise, particularly those of glassblowers.
The three new perfumes are revealed for the occasion through a new silhouette, more organic and creative. Handcrafted from blown glass, the bottles contain marks of their craftsmanship. Thus, each bottle is meant to be unique, with air bubbles integrating into their visual, making glass a living and organic material.
A sculptural spirit envelops the perfumes, making these bottles unique, high-end pieces, reminiscent of the elixirs they contain.
Regarding the cap, we also have a novelty here. After discovering the wooden version of the main perfume range, and then marble for the Un Paseo Por Madrid collection, it is in granite that the cap of the Crafted Collection is sculpted.
Traditional Spanish stone, it is yet another tribute to craftsmanship and the house’s roots that takes part in the creation. This adds a beautiful sensory note to the whole, while closing with a magnet.
The attention to detail extends to the packaging, with the linen paper box closing with an elegant tie.
Dive now into the universe of the Crafted Collection by discovering the interactive page of the range. Moreover, an exhibition was held last October at the New Bond Street boutique (London) to celebrate the collection’s launch, alongside a visual campaign featuring Eva Victor.
