The designer market: who for which house?

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At the dawn of a new era for fashion, summer 2023 promises to be a crossroads of creative boldness where artistic directors are repositioning themselves. Prestigious houses, always eager for innovation, are buzzing around an unprecedented artistic waltz, where each choice resonates with the echo of heritage and the future.

A dance of talents in full swing

All eyes are on Chanel, where Matthieu Blazy is set to unveil his first show, a promise of sophistication for spring-summer 2026. His rival, Jonathan Anderson, takes over the house of Dior, becoming the first designer since the master himself to orchestrate all collections, both men’s and women’s. The pressure is palpable, but his boldness promises to shake up conventions.

At Givenchy, Sarah Burton is also in the spotlight, ready to showcase her craftsmanship after a decade of creativity. Meanwhile, Pierpaolo Piccioli, newly arrived at Balenciaga, must reinvent an aesthetic marked by his predecessor while honoring the DNA of this iconic house. The New Yorkers Jack McCollough and Lazaro Hernandez take the reins of Loewe, breathing new life into a brand that is reclaiming its place on the Parisian calendar.

“Jonathan Anderson, regarded as one of the most talented designers of his generation, is about to shake up fashion with his unique vision.”

As Milan prepares to welcome Louise Trotter at Bottega Veneta and Dario Vitale at Versace, the industry is questioning: will these changes be the long-awaited breath of fresh air, or just a simple transition? The upcoming season is set to be decisive and could redefine the contours of luxury fashion. The stage is set, the artists are on the lookout, and history continues to unfold before our eyes.