Discover the new Gucci campaign featuring Paul Mescal!
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After a celebrated first fashion show, Sabato de Sarno has launched a new Gucci campaign featuring Paul Mescal! An emerging figure in cinema, the Irish actor embodies the new image of the brand, coinciding with the 70th anniversary of its iconic Horsebit loafers from 1953. This collaboration is captivating and fits perfectly into this new chapter for Gucci!
How is Sabato de Sarno making Gucci more accessible?
We eagerly awaited his debut at Gucci, and his first show was a remarkable achievement!
Following an era of Gucci under the vintage and colorful vision of Alessandro Michele, succeeding him was a significant challenge… However, the former director of Valentino collections managed to impose his new vision and charm us with his first collection, Gucci Ancora.
Goodbye to heavy patterns and other baroque inspirations; with Sabato de Sarno, Gucci returns to the essentials. Now, the focus is on a minimalistic aesthetic, featuring distinguished and decidedly feminine silhouettes. The 55 looks presented during the show set the tone for the new DNA of the house, which appears more “accessible” than the universe of its predecessor.
The designer reveals a couture approach that is less whimsical and more down-to-earth. A blend of timelessness and a touch of modernity, which we see in the new Gucci campaign with Paul Mescal.
The new Gucci image featuring Paul Mescal, Kendall Jenner, and Bad Bunny
To make Gucci more accessible, its new creator is rethinking, on one hand, the style of his creations. And, on the other, his communication.
Prior to the reveal of his first collection, Sabato de Sarno released a manifesto. This highlighted his commitment to inclusivity and bringing together all profiles and forms of art. This guiding principle has been illustrated in his pieces, in the guest list, as well as in the choice of his new ambassadors.
After the well-received duo of Harry Style and Alessandro Michele, new ambassadors are joining the Gucci ship. Echoing his manifesto, Sabato de Sarno has come to merge different universes in the choice of his new figures. Thus, after a stint at Jacquemus, the rapper Bad Bunny poses alongside model Kendall Jenner for the Gucci Valigeria travel collection.
The ambassadors, on one hand, help in shaping the new image of the brand. And, on the other, they expand its reach to attract new targets/clients. Consequently, the choice of profiles is made with great attention and a (considerable) dose of strategy. The new Gucci campaign with Paul Mescal thus seems to indicate a desire to target the 25-30 age group.
Why does Sabato de Sarno envision Gucci with Paul Mescal?
After several appearances at house events, including the launch of the Gucci Cosmos exhibition, Paul Mescal becomes its new figure.
Who is Paul Mescal?
Revealed in the series Normal People in 2020, the release of Charlotte Wells’ film, Aftersun, in 2022, confirmed the undeniable talent of the 27-year-old Irish actor. In just a few months, all eyes turned to Paul Mescal, quickly recognized by his peers as the new rising star of cinema.
Nominated for an Oscar for the latter, winner of a BAFTA for Normal People and an Olivier Award for his role in the play A Streetcar Named Desire, the actor captivates with his performance’s richness and precision, perfectly wielding emotion. Announced in the cast of Gladiator 2 directed by Ridley Scott, soon to appear in the poignant All of Us Strangers by Andrew Haigh, and in the lead role of the adaptation of Foe by Garth Davis, Paul Mescal is the new figure in cinema to watch, and more!
What makes Paul Mescal’s style appealing?
Apart from his acting talent, Paul Mescal quickly distinguished himself with his sunny personality and his clothing style.
The actor, who wears the mullet hairstyle with class, adopts a rather casual style in his daily life. Preferring comfortable looks, as he mentioned in a GQ video, the young man combines retro pieces with timeless ones, including embroidered sweaters, colorful sports jackets, jeans, and sneakers…
However, the Irish actor proves to be more adventurous at events he attends, with looks that are always very noticeable and praised. Surrounded by stylists like Felicity Kay, who worked on the Gucci campaign, Paul Mescal quickly stood out with pieces featuring flared cuts, oversized collars, color plays, or pearl details.
Outfits that blend elegance with a hint of originality, which are also refined during photoshoots.
This is how Sabato de Sarno’s choice to envision Gucci with Paul Mescal makes sense. His appealing persona and approach to fashion, between modernity and timelessness, align perfectly with the new vision of the creative director.
The 1953 loafers star in a Gucci campaign with Paul Mescal
Let’s talk loafers! While the platform version made a splash during the show, another classic takes center stage in the new Gucci campaign with Paul Mescal. A symbol of the Italian house for 70 years, the Horsebit loafers from 1953 are among those iconic fashion pieces that have stood the test of time without losing their charm.
Created in 1953, these leather loafers are recognizable by their equestrian inspiration. Adorned with bits, the piece combines elegance and refined luxury, and can be worn at any time of the day. The success of this piece can be attributed to its simple yet highly effective cut, making it a timeless and unisex piece.
Shoes that are chameleonic in nature, and which present themselves in a new light in the campaign Gucci featuring Paul Mescal.
Luxury worn casually
Executed alongside Riccardo Zanola (artistic director), Heji Shin (photographer and director), and Felicity Kay (stylist), the Gucci campaign with Paul Mescal reflects Sabato de Sarno’s new vision for the Italian house. Particularly through his choice of ambassador and the styling thought around the piece.
The campaign directly echoes the first show of Gucci’s creative director. To wit, a return to the essentials, to minimalism and authenticity. A clear break from the previous chapter. For this, the loafer is staged in a minimalist apartment setting, and worn in a casual manner.
His camel model pairs with a trench coat and shorts. Meanwhile, the black pair complements urban outfits. One features an open shirt, and the other has a crop top and 7/8 pants. There’s a playful mix of cuts and combinations to surprise, while keeping the pair of loafers in the spotlight, worn with or without socks.
This Gucci campaign with Paul Mescal presents a casual luxury and reinvents the codes of masculine attire. A marriage between timeless elegance and modern inspiration, in line with the Irish actor’s personality.
If you too have fallen for the charm of the Gucci campaign with Paul Mescal, good news… We have several models of the Horsebit 1953 loafers available on Modalova!
Our selection for women
Men’s loafers
Photos: Pinterest
