Embrace maximalism for an optimistic fashion!

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You have surely already heard about THE trend that is taking over social media and fashion and home decor magazines: maximalism.

This concept, which is making a comeback, is characterized by the use of colors and layering of clothes. Maximalism is now emerging as a new form of assertion and optimism after the long period of the pandemic. To add a touch of eccentricity to your style, nothing is easier than adopting maximalism!

Let’s take a closer look at an exciting and extravagant trend that is shaking up the world of fashion.

Maximalism: the trend of excess

Unlike minimalism, which promotes a sober and clean style, maximalism is a cabinet of colorful curiosities where anything goes.
The concept dates back to the 17th century and has its roots in the 18th century rococo art.
It is on the TikTok platform that maximalism has the most influence. The #maximalism hashtag has reached 200 million views. The younger generation has embraced this trend and shares their tips on how to mix colors and textiles.

If maximalism is a fashion of excess where anything is possible and without limits, it is also an opportunity to dress while protecting the planet. Indeed, layering jewelry and clothing does not necessarily mean overconsumption. In line with the rococo style, there is nothing like searching for vintage pieces and creating new outfits with second-hand items.

Maximalism brings a breath of freshness, humor, and is also eco-friendly.

Maximalism is a style that fights off dullness

5 tips to adopt a maximalism look

1. We rediscover thrift stores by rethinking textiles and colors.
   2. We combine fashion and humor by revisiting our wardrobes and creating new looks while having fun, like New Yorker Clara on her TikTok account (tinyjewishgirl)
   3. We develop our own style.
   4. We follow maximalist influencers for their funny and refreshing videos.
   5. We follow the creations of the brilliant designer Alessandro Michele, the artistic director of Gucci since 2015.

Which maximalist influencers to follow on TikTok?

We mentioned Clara, tinyjewishgirl, the eccentric influencer who doesn’t care about what others think, rummages through her wardrobe in front of the camera in search of vintage gems, and chooses her outfit in front of her followers.

The IT Girl of maximalism is Sara Camposarcone.

She defines herself as a responsible maximalist.

Her style, composed of 95% vintage clothing and accessories, is worth a look.

Far from the sober and minimalist look that dominated the catwalks in recent years, maximalism brings a breath of freshness to our wardrobe.

If you don’t want to exactly replicate the looks of maximalist influencers, which let’s admit, are not always easy to pull off, we tell you everything about the Color Block trend, to be adopted urgently this summer because in the end, fashion is meant to be fun!