The iconic casino looks, from Sinatra to 007
Casinos have always been more than places to gamble – they epitomise luxury, intrigue and timeless style. For over a century, these glamorous venues have attracted the wealthy, the daring, and those seeking a taste of refined excess. On and off screen, some of the world’s most famous stars have shaped an unforgettable casino aesthetic – a blend of aristocratic sophistication and Hollywood allure.
The golden age of casino elegance
During the Belle Époque, Monte Carlo and Deauville’s gaming salons imposed strict dress codes. Men wore impeccable black tuxedos, starched white shirts and bow ties, while women swept through the rooms in satin or velvet gowns, gloves and understated jewels.
Even today, a handful of venues preserve these traditions: among the best casinos, Monte Carlo remains the ultimate temple of chic, with dress standards that still demand sophistication.
Sinatra, Dean Martin and 1950s men’s casino style
By the 1950s, Las Vegas had become the Rat Pack’s playground. Frank Sinatra, Dean Martin and Sammy Davis Jr. set the tone with razor-sharp suits, slim ties and polished loafers. Sinatra – whiskey in hand, cigarette poised – embodied effortless elegance and masculine confidence that still inspires modern menswear.
Marilyn, Bardot and the rise of casino glamour
Hollywood’s leading ladies helped redefine casino fashion. Marilyn Monroe popularised the shimmering cocktail dress, while Brigitte Bardot brought a playful sensuality with daring necklines and statement jewellery. Shorter hemlines and bolder silhouettes marked a shift from aristocratic gowns to a freer, more glamorous style.
In the 1990s, Sharon Stone elevated casino style to new heights with her portrayal of Ginger in Casino. Her sequin gowns, white Halston dress and glamorous furs became instant fashion icons, blending high drama with unapologetic luxury. Shorter hemlines and bolder silhouettes marked a shift from aristocratic gowns to a freer, more seductive aesthetic.
James Bond: the world’s most stylish gambler
From Sean Connery’s debut in Dr. No to Daniel Craig’s suave reinvention, James Bond cemented the image of the ultimate casino player: tuxedo, crisp white shirt and that unmistakable air of control. Tom Ford tailoring, iconic watches and Bond’s poker-table poise have become synonymous with masculine sophistication.
Casino style today: a legacy of elegance
While today’s casino dress codes are more relaxed, echoes of Sinatra, Monroe and 007 still influence modern style. A navy Hugo Boss blazer or a crisp Calvin Klein shirt – both easy to find among these men’s wardrobe essentials – capture that timeless masculine charm.
For women, a metallic Michael Kors cocktail dress or a tailored black Reiss blazer – part of these must-have women’s collections – evoke the glamour of Marilyn or Vesper Lynd.
Style tips: bringing iconic casino fashion to 2025
For him: Pair a tailored blazer with a pristine shirt and polished leather loafers; add a classic watch to channel Bond’s charisma.
For her: Opt for a shimmering midi dress or a sleek jumpsuit with stiletto heels and a bejewelled clutch.
The power accessory: a silk scarf for her, a pocket square for him.
Modern twist: Luxury sneakers can work with a sharp suit in more laid-back venues, especially in Las Vegas.
From the hushed salons of Monte Carlo to the neon glow of Las Vegas, the iconic style of legendary casino players continues to inspire. Dressing for the casino is more than a fashion choice – it’s a nod to a legacy of glamour, confidence and impeccable taste.
