The iconic surf brand Rip Curl arrives on Modalova!

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Amateurs and enthusiasts of sliding sports, we have good news for you: the sliding brand Rip Curl is arriving at Modalova! For over 30 years, the brand that champions the search for adventure has supported athletes in pursuit of thrills. From equipment for practice to ready-to-wear pieces, this Australian brand is, above all, a state of mind nourished by freedom that is lived daily. Discover our selection!

Sommaire cacher

1. What is the The Search movement of the Rip Curl brand?
- 1.1. What sports practices does Rip Curl target?
2. Which pieces from the Rip Curl brand are featured on Modalova?
- 2.1. For your practice
- 2.2. Experience the Rip Curl spirit every day

What is the The Search movement of the Rip Curl brand?

Founded on the Australian coast in 1969, the sliding brand Rip Curl quickly became an emblem for surfers and other spirits rocked by the vibe of the 70s and the revolutionary spirit of Flower Power. Initially working on surfboards and then wetsuits, the company rapidly expanded, moving from a garage workshop to locations around the world, now covering multiple aspects of sliding sports, including reef, piste, and ramp.

As the epicenter of sliding culture, Rip Curl has become not just a brand, but a strong community, bringing together enthusiasts in search of sensations. Standing out from others in this regard, the Rip Curl brand has over the years accompanied the evolution of surfing philosophy and practice, which was undergoing a turning point from the 70s to the 90s.

Quickly, its creators aimed to clearly define the brand’s DNA, which reflected a vision of adventure, a joy in practice, a spirit of exploration, and a good, festive atmosphere. Thus, the movement The Search was born.

Between creating competitions and pro circuits, discovering new profiles, a new vision of practice, and designing collections, The Search is the primary inspiration behind the Rip Curl universe.

What sports practices does Rip Curl target?

Over the years, the Rip Curl brand has broadened its scope to include other sports practices. The Australian brand thus offers equipment designed to seek out the best reefs, but also to push limits on slopes and ramps, always with a spirit of adventure.

Recognized for the quality of its pieces and constant innovation, the Rip Curl brand offers items designed for both practice and everyday life.

Rip Curl is, above all, a state of mind and lifestyle.