“It’s Always Burberry Weather”: Between Style and Storytelling
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As the British house has experienced some turbulence in recent months, it seems determined to win back its audience with its new campaign titled “It’s Always Burberry Weather.” This series of short films showcases the brand’s iconic pieces through elegant and humorous storytelling. A format that refreshes the house’s communication and certainly captures attention! Olivia Colman, Barry Keoghan, Zhang Jingyi, Little Simz, Eberechi Eze, Cara Delevingne, and Cole Palmer take us through seven narrative interludes, designed to help us rediscover the creations from a unique perspective, blending the English countryside with the heart of London. Grab the popcorn!
The Art of Storytelling at Burberry
Burberry stands out with its rich history. Established for 168 years, the British house has made a significant impact on fashion over the years, with pieces combining technical skill and aesthetic appeal. Like the trench coat, its creations reflect the evolution of society and the eras it has traversed. The brand therefore conveys an important legacy, both through its craftsmanship and by the story it has been telling for over a century.
Thus, fueled by its love for storytelling, the brand crafted its new campaign. Highlighting the iconic outerwear pieces of the house, the videos emphasize the stories that are now being written by those who wear its creations.
These filmed interludes reflect each individual’s lifestyle, environment, profession, hobbies… A sort of triviality, elevated by a quilted jacket, a trench coat, or a puffer coat. All wrapped in beautiful light and the sounds of nature. This series of videos serves as an ode to England, its landscapes, its weather, and its craftsmanship.
The classics blend seamlessly into everyday life, whether during a country stroll or a romantic film sequence. An imaginative landscape that allows for a delicate and touching humor, providing a quirky and delightful tone to this campaign “It’s Always Burberry Weather.”
What are the outerwear pieces in the “It’s Always Burberry Weather” campaign?
We rediscover 7 iconic pieces from the house in the “It’s Always Burberry Weather” campaign. Taking us from the English countryside to the streets of London, the videos highlight the versatility of the brand and its creations. Whether under bright sunshine or on a rainy day, there’s always a model to snuggle into, no matter your day’s agenda!
Each installment of this series showcases an outerwear piece, chosen in harmony with the personality of the wearer. Whether traditional or more urban, the coats and jackets become characters in these formats envisioned by the duo @jasonfilmore and @simon._davis (@_rubberband) and captured in photos by Alasdair McLellan.
The Quilted Jacket with Olivia Colman
Spotlighting tradition and comfort with “The Quilt” quilted jacket worn by Olivia Colman. The British actress takes us on a car ride through the countryside. Against the backdrop of a phone conversation with her mother, this scene depicts everyday life with tenderness, paired with a perfect note of English humor! We’ll let you discover the twist at the end 🐑.
This situational comedy is reflected in a short format, where another iconic piece of the house takes center stage: the scarf.
The Puffer Coat with Barry Keoghan
Embracing a more streetwear and contemporary style with the puffer coat, worn by Barry Keoghan. The new darling of the seventh art shines here as he rehearses his lines at a café table. A wordplay is perfectly mastered and is echoed in the short format. These two videos particularly highlight the reversible nature of the coat!
The Trench Coat with Zhang Jingyi
The Burberry trench coat transforms a rainy day into a glamorous interlude. Singer and dancer Zhang Jingyi, the new ambassador for the house, wears this timeless piece in a sequence worthy of a romantic film. Indeed, the English weather can be dreamy!
The Parka with Little Simz
Innocence and imagination respond to the call of this short film and short from the “It’s Always Burberry Weather” campaign alongside Little Simz. Three videos take us on a walk with a mother-son duo in matching outfits. These touching moments of exchange are enhanced by soft lights and birdsong, beautifully showcasing the parka, which is both cozy and comforting.
The Harrington Jacket with Eberechi Eze
While the previous videos had a more subtle sense of humor, this one showcases “British wit” splendidly. A situational comedy in nature, where footballer Eberechi Eze tries his hand at fishing while looking stylish in the Harrington jacket.
The Aviator Jacket with Cara Delevingne
Here, we embrace boldness on the waves. Model Cara Delevingne combines party girl attire with an aviator jacket, in a peaceful moment along Regent’s Canal. A nature interlude (post-party?) in the vibrant heart of the English capital. A moment that also allows for softness and innocence, between a game of rock-paper-scissors and duck watching.
The Duffle Coat with Cole Palmer
The final piece in the “It’s Always Burberry Weather” campaign is presented as the ideal creation for autumn. Footballer Cole Palmer showcases the wool and cashmere duffle coat from the brand, recognizable by its olive buttons. Here, there’s no video, but a photo that fits perfectly within the seasonal theme.
Find similar models to those in the “It’s Always Burberry Weather” campaign on Modalova!
Cover photo: © Burberry
