Loop, the menstrual underwear that dresses women
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Period underwear: how to feel beautiful your menstrual cycle
On Instagram and in real life, period underwear is making waves. And for good reason, its advantages have made it a small revolution in the world of feminine hygiene. Like disposable pads and tampons, period underwear is comfortable, environmentally friendly, and aesthetically pleasing. With a feminist commitment, women wear it as underwear that they cherish and are proud of. Let’s take a closer look at a French brand that will make you forget about your period: Loop!
Period underwear, the future of feminine hygiene
The market for period underwear is booming. According to Future Market Insights, this underwear is expected to grow by 15.8% by 2030. Efficient, elegant, and eco-friendly, period underwear is increasingly appealing to consumers looking for a useful and comfortable product. But beyond the private sphere, this product has become a real social issue in just a few years. Period underwear helps break the taboo around periods and gives women full power over their femininity. Period underwear is gradually replacing traditional sanitary protection and is on its way to becoming a reference in the feminine hygiene market.
Loop, the scrutinized period underwear
Underwear as a fashion piece
Who said you couldn’t feel beautiful during your period? At Loop, period underwear is not seen as a vulgar pair of panties hidden at the back of the closet, but rather as an elegant fashion piece that proudly highlights women’s curves. With its lace details, deep black color, or small ornaments, this underwear is decidedly feminine. And that is one of the promises of the brand: to accompany women in their femininity, even when hormones play with their emotions!
Period underwear for all women
The label has created a line of period underwear for all women; Herloop. Whether you are an active woman, a sporty woman, a businesswoman, a mother, or a partner, Loop underwear is made for you. In this collection, the underwear is available in several versions to adapt to any moment of daily life: low-rise panties, thongs, panties for heavy flow, high-waisted panties, pack of panties… There is something for every taste, body shape, and flow!
Unique know-how
Loop is also committed to quality. The Lyon-based brand guarantees its users an aesthetic, comfortable, and absorbent product. To do this, it relies on a network of reliable collaborators and innovative materials.
With this underwear, the label’s goal is to make us forget that we are wearing panties! The product is discreet, thin, and very comfortable to wear.
Finally, in their process, the creators also defend the environmental and animal cause: the underwear is vegan and designed with an ecological approach.
