The Louis Vuitton Carousel: A Magical Invitation at Place Vendôme for the Holidays
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At the end of 2024, Louis Vuitton has set up shop in the heart of Paris: a colorful carousel has indeed taken its place at Place Vendôme for the holiday season. This free event, open to all until January 1, 2025, celebrates the art of travel and the festive universe of the renowned trunk maker. Magical and wildly vintage, the Louis Vuitton carousel promises a breathtaking Christmas for both Parisians and visiting tourists.
A vintage carousel in the heart of Parisian luxury
It’s hard to miss this sparkling installation nestled among the jewels of Place Vendôme. Just a stone’s throw from the iconic Louis Vuitton boutique, this carousel, adorned with vibrant colors and monogrammed decorations, embodies the magic of the holiday season. The “Holiday” theme of the House comes to life through an astonishing bestiary: ostrich, giraffe, leopard, snail, gazelle, greyhound, and zebra. Each animal, stylized and dressed in the iconic motifs of Louis Vuitton, invites visitors to embark on a timeless journey.
This carousel, much more than a simple attraction, transforms the art of luxury into an interactive and accessible experience. Free and open to all, it reflects Louis Vuitton’s desire to combine prestige and sharing, offering a unique moment in an enchanting setting.
A dive into Louis Vuitton’s heritage
The Louis Vuitton carousel is not just a festive nod: it is part of the House’s history. Its design is directly inspired by the 1900 Paris World’s Fair, where Georges Vuitton, the founder’s son, envisioned a spectacular stand to showcase the brand’s creations. At that time, a carousel draped in blue velvet and embellished with gold served as a backdrop for a selection of trunks and travel items, symbolizing the craftsmanship and innovation of the House.
This modern reinterpretation pays homage to that heritage by blending nostalgia and glamour. The iconic trunks have given way to whimsical creatures, but the spirit of travel and exploration remains central. Through this scenography, Louis Vuitton showcases its DNA: a House where elegance meets innovation, and where every detail tells a story.
An international and digital campaign
While Paris is the highlight of this initiative, the Louis Vuitton carousel is part of a global campaign. Similar installations are emerging in several Asian cities, including Macau, Shanghai, Hangzhou, and Yokohama. This expansion reflects the international aura of the House, which strives to reach an ever-wider audience while remaining rooted in its traditions.
In parallel, Louis Vuitton is leveraging digital tools to amplify the experience. The House offers an augmented reality filter on Instagram, allowing users to virtually dive into the world of the carousel. Customizable digital greeting cards are also available on the official website, enhancing interaction with customers and brand fans. This blend of physical and digital events illustrates a modern and inclusive approach, in line with Louis Vuitton’s ambitions.
An unmissable event for the holidays
During a time when Paris is adorned with its most beautiful lights, the Louis Vuitton carousel stands out as an unmissable event. It’s not just about celebrating luxury, but also about creating unique memories. For fashion enthusiasts, art lovers, or families seeking wonder, this carousel is a poetic and extraordinary stop.
Practical information
To enjoy this magical experience, head to Place Vendôme until January 1, 2025. The opening hours for the LOUIS VUITTON carousel are as follows:
- Monday to Friday and public holidays: from 12 PM to 7 PM
- Weekends: from 10 AM to 8 PM
Access is free, and no ticket is required. Don’t miss this unique opportunity to experience the holiday spirit in the Louis Vuitton way, under the sparkling golds of Place Vendôme.
