Paris Hilton makes her grand return with her new perfume “Iconic”
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“One day, I am going to have my own perfume.” A dream that has once again become reality for Paris Hilton, who is launching her new fragrance this month: Iconic.
Available since April 2 on the website parishiltonfragrances.com, this fragrance is already the star’s 30th.
A 2000s icon, Paris Hilton has never truly left the spotlight. A reality TV star before it was a thing, DJ, businesswoman, and the original it-girl, she continues today, at the age of 44, to pursue one of her great passions: creating perfumes.
Fashion fans might remember her appearance at the Mugler show during Paris Fashion Week Spring 2024 — a nod to her ever-present influence.
With Iconic, she pays tribute to her Y2K heritage, more trendy than ever, both on TikTok and on the runways.
A fragrance as a nod to the golden age of the 2000s
With this eau de parfum, Paris Hilton wanted to reaffirm her girly style and longevity.
Iconic embodies everything we loved about Paris in the 2000s: bling, audacity, and an unapologetic self-confidence, all in an ultra-feminine bottle — and pink, of course!
This eau de parfum Iconic offers, according to the star: “A luminous blend of succulent fruits and radiant flowers wrapped in the sensual warmth of sandalwood and amber. This fragrance captures the essence of an icon: confident, timeless, and pure glamour.”
In terms of notes, Iconic opens with a fruity accord of peach and red apple, followed by a floral mix of jasmine and lily of the valley, with a hint of amber woods and musk.
The comeback of Paris Hilton!
I admit that as a big fan of 2000s aesthetics, I am thrilled to see that Paris Hilton has kept her joy for life and her love for pink and kitsch.
Now a mother of two children, Phenix and London, Paris Hilton has built an empire and developed into a true businesswoman, all while maintaining her beloved over-the-top and bling-bling look.
After walking the runway for Paris Fashion Week in 2024, witnessing her house burn during the wildfires in Los Angeles last January, and selling part of her 2000s wardrobe in collaboration with Vestiaire Collective for her organization 11:11 Media Impact, which protects minors from institutional abuse, Paris Hilton has never lost her dynamism.
Creating fragrances remains undoubtedly one of her greatest passions: with her first perfume launched in 2005 (20 years ago!), she continues to collaborate with Parlux Fragrances to offer her fans other scents that evoke the Y2K years.
If her olfactory empire is so successful, with a profit of 3 billion dollars, it’s because the star has managed to appeal to a new generation, more attentive to mental health, more tolerant, and… still a bit nostalgic for the 2000s and its pop icons.
Why we embrace it?
Because it smells of carefree days, flip phones, and impromptu after-parties. Because it celebrates a free, fun, and slightly over-the-top femininity — just as it should be. And because after all, Paris is always a good idea.
I take this opportunity to tell you about our latest writing project: The Glow Edit, our new newsletter on fashion, lifestyle, and beauty, which is sure to please you! Subscribe and let us take you into our cozy and trendy universe.
Moreover, in our latest special edition, we dive back into the 2000s and decode our best Y2K fashion memories: Buffalos, rhinestones, Sims, MSN… it’s all there. A true time travel, blending humor, nostalgia, and pop analysis.
image credit: ©Paris Hilton, parishiltonfragrances.com
