Rosalía, modern muse for Calvin Klein

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In a ballet of sensuality and modernity, Calvin Klein unveils its new autumn campaign, embodied by the talented Rosalía. The Spanish artist, known for her bold creations and avant-garde aesthetic, stands out as the muse of a collection of underwear that transcends conventions.

A captivating visual universe

Photographed by the visionary Carlijn Jacobs, this campaign merges a bold sensuality with a surreal narrative. Rosalía, dressed in the new Icon Cotton Modal line, flourishes in intriguing settings, where she finds herself both in a bathtub accompanied by a snake and in a daring urban style, sporting baggy jeans over her iconic underwear. The singer expresses her attachment to the brand, emphasizing: “The Calvin Klein underwear has been part of my wardrobe for years. I love the brand and it’s an honor to participate in the campaign: it’s like coming full circle.“

“The Calvin Klein underwear has been part of my wardrobe for years.” – Rosalía

Joining contemporary icons such as Bad Bunny and Camila Morrone, Rosalía belongs to a lineage of artists who, through their creativity, redefine the standards of fashion. With a 5% increase in revenue according to the latest reports from PVH, Calvin Klein confirms its position as a leader by blending boldness and elegance.

This collaboration is not just a simple campaign, but a true artistic manifesto that reminds us that fashion, like music, has the power to transcend boundaries and evoke emotions. Through this initiative, Calvin Klein and Rosalía invite us to rediscover the beauty and creativity that shape our time.