You surely haven’t missed the millions of videos of the “Zara versus Shein Challenge” on TikTok. <\/p>\n\n\n\n
<\/p>\n\n\n\n
Influencers<\/strong> film themselves wearing two similar outfits, one from Zara and the other from Shein. The purpose of these videos? To promote the Chinese giant that offers the same pieces as its competitor for almost three times less expensive.<\/p>\n\n\n\n The hashtags #zaravsshein<\/strong> and #zaradupes<\/strong> have been viewed 57.8M<\/strong> and 105.8M<\/strong> times. These numbers speak volumes about the importance of the Zara versus Shein challenge on TikTok. We analyze for you this fashion phenomenon<\/strong> of fast fashion versus ultra fashion that is creating a lot of buzz. <\/p>\n\n\n\n Some influencers have specialized in Zara versus Shein challenge videos. Of course, with unbeatable prices<\/strong> (15 euros for a dress or 5 euros for a t-shirt), Shein always comes out on top. The Zara versus Shein challenge encourages the followers of these accounts to consume from Shein through two means: Shein Haul videos<\/strong> where young girls film themselves showing their Shein purchases to their followers, and the comparisons of similar Zara and Shein outfits, with influencers like Awilda highlighting the much more affordable price of Shein. How does the Zara versus Shein challenge encourage the consumption of ultra fashion?<\/h2>\n\n\n\n
<\/p>\n\n\n\n