{"id":64739,"date":"2024-02-02T10:03:54","date_gmt":"2024-02-02T09:03:54","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=64739"},"modified":"2024-02-02T10:03:54","modified_gmt":"2024-02-02T09:03:54","slug":"why-will-khaby-lame-become-fashion-icon","status":"publish","type":"post","link":"https:\/\/uk.modalova.com\/zine\/why-will-khaby-lame-become-fashion-icon\/","title":{"rendered":"Why will Khaby Lame become a fashion icon?"},"content":{"rendered":"\n<p><strong>The most followed TikToker in the world<\/strong>, with <strong>149.6 million subscribers<\/strong>, has already had his own <strong>fashion capsule<\/strong> <strong><em>Khaby x BOSS<\/em><\/strong> spring-summer 2022 (a limited series collection, the result of the creative collaboration between Khaby Lame and Hugo Boss.) <strong>Khaby Lame<\/strong>, whose real name is Khabane Lame, became known for his humorous videos on the Chinese social network and is now known for his taste in style. <strong><a aria-label=\"Hugo Boss (opens in a new tab)\" href=\"https:\/\/uk.modalova.com\/brands\/hugo-boss\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Hugo Boss<\/a><\/strong> was inspired by Khaby Lame&#8217;s audacity and we&#8217;ll explain why we&#8217;re sure that <strong>brands will fight for his popularity, humor and charisma<\/strong> to attract <strong>the new generation<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who is Khaby Lame?<\/h2>\n\n\n\n<p>Khaby Lame is a 22-year-old <strong>Senegalese-Italian comedian<\/strong> who has captivated the TikTok world with his <strong>hilarious &#8220;life hack&#8221; videos<\/strong>. Without speaking, he takes existing tutorial videos and parodies them in a simplified and hilarious way. What makes him successful? <strong>A very visual sense of humor<\/strong> that takes inspiration from <strong>silent comedy<\/strong> by mocking social media, and an <strong>authenticity<\/strong> that instantly makes you want to be friends with him.<\/p>\n\n\n\n<p>He was <strong>born in Dakar, Senegal on March 9, 2000<\/strong>, and even though he has been living in Italy since he was one year old, it was only in August 2022 that <strong>Khaby Lame<\/strong> became an Italian citizen.<\/p>\n\n\n\n<p>Since June 22, 2022, he is officially <strong>the most followed TikToker in the world!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@khaby.lame\/video\/7142526329416715525\" data-video-id=\"7142526329416715525\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@khaby.lame\" href=\"https:\/\/www.tiktok.com\/@khaby.lame?refer=embed\" rel=\"noopener\">@khaby.lame<\/a> <p>Ficou muito simples \ud83e\udd32\ud83c\udfff\ud83d\ude01 (It was easy!) \ud83e\udd32\ud83c\udfff\ud83d\ude01 <a title=\"learnfromkhaby\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/learnfromkhaby?refer=embed\" rel=\"noopener\">#learnfromkhaby<\/a> <a title=\"learnontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/learnontiktok?refer=embed\" rel=\"noopener\">#learnontiktok<\/a> @TikTok @tiktok creators (jenthemagician)<\/p> <a target=\"_blank\" title=\"\u266c original sound - Khabane lame\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7142526342846778117?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Khabane lame<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why can we easily identify with him?<\/h3>\n\n\n\n<p>Because he started very humbly, sometimes dressed in a simple <a aria-label=\"streetwear jogging that we all have in our wardrobe (opens in a new tab)\" data-old-href=\"https:\/\/www.modalova.fr\/zine\/comment-le-jogging-streetwear-simpose-en-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">streetwear jogging that we all have in our wardrobe<\/a>, with <strong>the desire to make people laugh<\/strong> and mock the ultra-complicated DIY videos that flood the internet. He started posting on the platform from his room to do what he loves most in the world, share his humor, and it works!<\/p>\n\n\n\n<p>The new generation knows that the traditional model is no longer effective and that <strong>social media allows you to succeed by valuing authenticity<\/strong>. And being authentic is exactly what we love about Khaby Lame, who has developed <strong>a new type of influence<\/strong> based on naturalness.<\/p>\n\n\n\n<p>It&#8217;s easier to identify with Khaby Lame than with influencers who stage their photos and do drop-shopping. While a 22-year-old who succeeds in becoming <strong>the king of TikTok<\/strong> is something that many dream of!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The perfect storytelling<\/h2>\n\n\n\n<p>Having left Senegal with his parents at the age of one, he arrived in Italy where he still resides. Until March 2020, he worked in a factory as a machine operator. He was <strong>laid off due to the pandemic<\/strong> and that&#8217;s when he discovered <strong>the power of TikTok.<\/strong> It&#8217;s hard to imagine that just two years later, he would be posing for <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/uk.modalova.com\/brands\/hugo-boss\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Hugo Boss<\/a>!<\/p>\n\n\n\n<p>Are you following me? <strong>The storytelling is perfect and fits into the imagination of the new influencer<\/strong> who started from scratch and is now collaborating with <strong>the biggest luxury brands<\/strong>. That&#8217;s what we call bouncing back from failure!<\/p>\n\n\n\n<p>Khaby Lame, beyond the phenomenon, is above all <strong>the beautiful fairy tale of a Senegalese immigrant in Italy<\/strong> who has become a multimillionaire thanks to his personality and charisma, all without saying a word. In other words, the perfect model of success in today&#8217;s world.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZM3XS3gwtt\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\"><div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/CZM3XS3gwtt\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\" rel=\"noopener\"> <div style=\"flex-direction: row;align-items: center\"> <div style=\"background-color: #F4F4F4;border-radius: 5%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div><\/div><\/div><div style=\"padding: 19% 0\"><\/div> <div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div><div style=\"padding-top: 8px\"> <div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0\"><\/div> <div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div> <div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div><\/div><div style=\"margin-left: 8px\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div> <div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div><\/div><div style=\"margin-left: auto\"> <div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div> <div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div> <div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div><\/div><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div><\/div><\/a><p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/p\/CZM3XS3gwtt\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\" rel=\"noopener\">A post shared by Khaby Lame (@khaby00)<\/a><\/p><\/div><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Khaby Lame: From TikTok to the world of fashion<\/h2>\n\n\n\n<p>It didn&#8217;t take long before he was propelled into an <strong>icon of fashion<\/strong>, a world that he discovered, as he said in an interview: <em>&#8220;I am truly honored to be part of the world of fashion. I just started making videos and it&#8217;s a whole new world for me.&#8221;<\/em><\/p>\n\n\n\n<p>As we said, it&#8217;s Hugo Boss who had the chance to collaborate with Khaby Lame for the <strong>Boss x Khaby<\/strong> capsule collection composed of a hoodie, a doll in his image, and a jacket.<\/p>\n\n\n\n<p>The projects are not lacking, it&#8217;s simple, Khaby is invited everywhere: <strong>Milan Fashion Week, New York<\/strong>&#8230;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@boss\/video\/7060900751203224837\" data-video-id=\"7060900751203224837\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@boss\" href=\"https:\/\/www.tiktok.com\/@boss?refer=embed\" rel=\"noopener\">@boss<\/a> <p>We can all learn a thing or two from KhabyLame: go backstage at our <a title=\"beyourownboss\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beyourownboss?refer=embed\" rel=\"noopener\">#BeYourOwnBOSS<\/a> shoot \ud83d\udcf7 @khaby.lame<\/p> <a target=\"_blank\" title=\"\u266c original sound - BOSS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7060900721453271813?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; BOSS<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@boss\/video\/7090943764943932677\" data-video-id=\"7090943764943932677\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@boss\" href=\"https:\/\/www.tiktok.com\/@boss?refer=embed\" rel=\"noopener\">@boss<\/a> <p>The new BOSS One Suit combines four-way stretch fabric with precision tailoring, making the impossible, possible <a title=\"beyourownboss\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beyourownboss?refer=embed\" rel=\"noopener\">#BeYourOwnBOSS<\/a> @khaby.lame<\/p> <a target=\"_blank\" title=\"\u266c original sound - BOSS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7090943748489677574?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; BOSS<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why do brands love Khaby Lame?<\/h3>\n\n\n<!--:paragraph -->\n<p>First of all, because he has <strong>149.6 million subscribers<\/strong> and any brand seeks to rejuvenate its image while riding the trends. And what better way to collaborate directly with <strong>the man with the largest community in the world<\/strong>?<\/p>\n<!-- \/wp:post-content -->\n\n<!-- wp:list -->\n<ul><li>In my opinion, there are several explanations as to why <strong>brands will fight to work with Khaby.<\/strong> The first one: He is not familiar with the world of fashion and his videos went viral even though he didn&#8217;t have a particular style. It&#8217;s a godsend for brands that will want to dress him to associate their style with his image, and that&#8217;s what <em><strong>Hugo Boss<\/strong><\/em> did first.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The second explanation is that brands want to <strong>enjoy the luxury of collaborating with the most followed influencer in the world<\/strong> and redefine the concept of authenticity, success, and empowerment with the younger generation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The <strong>Milan and New York Fashion Weeks<\/strong> have understood the power of the influencer: by inviting him to events, they provoke a renewed interest in fashion and designers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.tiktok.com\/@boss\/video\/7141741187840494854?is_copy_url=1\\u0026amp;is_from_webapp=v1\",\"type\":\"video\",\"providerNameSlug\":\"tiktok\",\"responsive\":true} -->\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@boss\/video\/7141741187840494854\" data-video-id=\"7141741187840494854\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@boss\" href=\"https:\/\/www.tiktok.com\/@boss?refer=embed\" rel=\"noopener\">@boss<\/a> <p>Introducing new BOSS performance styles: discover our latest pieces designed with smart-dry technology. Get going with signature looks that make everyday styling easier<\/p> <a target=\"_blank\" title=\"\u266c original sound - BOSS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7141741242820315910?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; BOSS<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Khaby Lame&#8217;s success is truly fascinating in the image-driven society we live in. He proves that words are not necessary to make the whole world laugh.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>TikTok<\/strong>&#8230; this superb source of inspiration is inexhaustible for understanding the world today, even if the reality we are sold on social media is far from beneficial for our mental health, like <a aria-label=\" (opens in a new tab)\" data-old-href=\"https:\/\/www.modalova.fr\/zine\/passport-challenge-la-tendance-tiktok-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">this new trend of the Passport Challenge<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>The most followed TikToker in the world, with 149.6 million subscribers, has already had his own fashion capsule Khaby x BOSS spring-summer 2022 (a limited series collection, the result of the creative collaboration between Khaby Lame and Hugo Boss.) Khaby [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"eltdf_count_post_views_meta":711,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[],"class_list":["post-64739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"_links":{"self":[{"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/64739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/comments?post=64739"}],"version-history":[{"count":0,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/64739\/revisions"}],"wpml-translations":[{"id":84102,"lang":"en-us","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/84102"},{"id":10388,"lang":"fr","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/10388"},{"id":64743,"lang":"de","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/64743"},{"id":64745,"lang":"it","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/64745"},{"id":64741,"lang":"es","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/64741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/media\/11691"}],"wp:attachment":[{"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/media?parent=64739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/categories?post=64739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/tags?post=64739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}