{"id":75093,"date":"2024-08-26T14:01:06","date_gmt":"2024-08-26T13:01:06","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=75093"},"modified":"2024-08-26T14:01:06","modified_gmt":"2024-08-26T13:01:06","slug":"very-chic-very-demure-look-back-trend-flooding-tiktok","status":"publish","type":"post","link":"https:\/\/uk.modalova.com\/zine\/very-chic-very-demure-look-back-trend-flooding-tiktok\/","title":{"rendered":"“Very Chic, Very Demure”: A Look Back at the Trend Flooding TikTok"},"content":{"rendered":"\n

Are you demure<\/em>?<\/strong> To fit into this new trend sweeping Tik-Tok, you need to pay close attention to details, be reserved, yet also charming and modest.<\/p>\n\n\n\n

These are the main ingredients to fall into the trendy category of Tik-Tokers who are very chic, very demure<\/em>.<\/p>\n\n\n\n

The novelty of this trend is that it offers a new perspective on how we approach elegance all over the world.<\/strong> Being demure is visible, but it is also a way of life. It touches not only our style of clothing but also our way of speaking, behaving, and relating to others.<\/p>\n\n\n\n

To give you an example, think of Gwyneth Paltrow<\/strong> and her timeless chic style, along with her confident and kind demeanor.<\/p>\n\n\n\n

How did this trend emerge and what does it reveal about our time? Let\u2019s decode it in this article.<\/p>\n\n\n\n

What exactly is “Demure”?<\/h2>\n\n\n\n

The term demure<\/em> comes from a viral video (+40 million views)<\/strong> by Puerto Rican transgender makeup artist Jools Lebron<\/strong>, where she explains how to be demure<\/em>, respectful, and modest at work.<\/p>\n\n\n\n

The demure<\/em> style is characterized by very light makeup<\/strong>, or even none at all, clean and classic cuts in neutral colors<\/strong>, and an elegant and discreet attitude.<\/strong> In short, discreet chic at its finest. Does it remind you of the quiet luxury trend of 2023? That’s normal. To be honest, the concept of demure<\/em> is quiet luxury<\/a> applied to everyday life.<\/p>\n\n\n\n

Fashion can be hard to follow; indeed, the concept of demure<\/em> is the complete opposite of the loud brat summer trend<\/a>, launched with the release of Charli XCX’s album that took over social media with its lime green and bad girl attitudes.<\/p>\n\n\n\n

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@joolieannie<\/a>

#fyp<\/a> #demure<\/a> <\/p> \u266c original sound – Jools Lebron<\/a> <\/section> <\/blockquote>