{"id":79171,"date":"2024-10-19T10:01:47","date_gmt":"2024-10-19T09:01:47","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=79171"},"modified":"2024-10-19T10:01:47","modified_gmt":"2024-10-19T09:01:47","slug":"how-does-maison-devernois-succeed-bet-of-made-france","status":"publish","type":"post","link":"https:\/\/uk.modalova.com\/zine\/how-does-maison-devernois-succeed-bet-of-made-france\/","title":{"rendered":"How does the Maison Devernois succeed in the bet of Made in France?"},"content":{"rendered":"\n

More and more French people desire to consume French products. And this attraction for made in France<\/strong> extends to food, objects, and clothing as well. <\/p>\n\n\n\n

Brands have understood this well. For a few years now, we have witnessed a surge in made in France<\/strong> certifications on websites, advertisements, and social media, sometimes misleading consumers about the true origin of a garment\u2019s production.<\/p>\n\n\n\n

But rest assured, there are women’s ready-to-wear brands<\/strong> offering quality clothing produced on French territory. And Maison Devernois is one of them. <\/p>\n\n\n\n

Let\u2019s take a closer look at this French label that is committed to sustainable and local fashion. <\/strong><\/p>\n\n\n\n

Made in France: A Subtle Certification to Understand<\/h2>\n\n\n\n

While consuming made in France<\/strong> may seem obvious, the term itself carries subtleties that are interesting to know in order to ensure that you are truly buying a garment produced in France. Because if you had any doubts, many brands take advantage of this lack of clarity regarding the term \u201cmade in France\u201d to deceive consumers. <\/p>\n\n\n\n

First of all, it is important to understand that producing a garment on French soil is not the sine qua non condition for justifying the use of the made in France label on its products. The subtleties are more nuanced. In reality, a product takes the origin of the country where it undergoes the last transformation, which must correspond to 45% of the value added to the product in France. However, measuring this percentage is more complicated than it seems. This leaves a rather wide margin of interpretation that some brands exploit.<\/p>\n\n\n\n

Ultimately, in this labeling story, the place of manufacture of a garment defines the official place of production.<\/p>\n\n\n\n

As for consumers, the indicators that allow you to spot a brand that truly offers knits, t-shirts, dresses, shoes, or accessories produced in France are as follows: <\/p>\n\n\n\n