{"id":85874,"date":"2025-01-19T10:02:57","date_gmt":"2025-01-19T09:02:57","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=85874"},"modified":"2025-01-19T10:02:57","modified_gmt":"2025-01-19T09:02:57","slug":"eco-responsible-menswear-size-inclusive-where-do-we-stand","status":"publish","type":"post","link":"https:\/\/uk.modalova.com\/zine\/eco-responsible-menswear-size-inclusive-where-do-we-stand\/","title":{"rendered":"Eco-responsible menswear, size-inclusive, where do we stand?"},"content":{"rendered":"\n

As discussions about eco-responsibility and inclusivity<\/strong> of brands dominate current conversations, we notice that the progress made primarily concerns women’s ready-to-wear<\/strong>. Eco-responsible and size-inclusive menswear seems to have taken a backseat in priorities, and the topic is starting to spark debates. Analysis of the current situation.<\/p>\n\n\n\n

Why is eco-responsible menswear less developed than womenswear?<\/h2>\n\n\n\n

Recently, the passing of the AGEC law, imposing transparency on the environmental impact of pieces<\/strong> through a QR code on clothing labels<\/a>, marked a new step in the transition the textile industry is currently experiencing. Collections, materials, production, recycling… It\u2019s the entire life cycle of a piece that is being rethought, and it must be reviewed<\/strong> in order for brands to continue and fit into the new specifications of the industry.<\/p>\n\n\n\n

Why is the transition primarily occurring in women’s ready-to-wear?<\/h3>\n\n\n\n

While the transition has been underway for a few years, consumers and creators still highlight a difficulty in finding eco-responsible menswear<\/strong> as easily as eco-designed women’s pieces.<\/p>\n\n\n\n

A testimonial from Rachel Kibbe, founder of advisory firm Circular Services Group, provides an explanation for the situation. In light of recent awareness, brands have adjusted their models to align with the new values of their clientele<\/strong>. More specifically, those of women, who generate higher revenue than men. By adopting a more eco-responsible image, brands encourage women to keep buying while aligning with their new conception of fashion.<\/p>\n\n\n\n

Is eco-responsible menswear feasible?<\/h3>\n\n\n\n

While brands seem to be turning their eyes away from eco-responsible menswear for now, it is indeed feasible, and men’s relationship with fashion is already reflected in rational consumption habits<\/strong>.<\/p>\n\n\n\n

Men predominantly lean towards a rather succinct wardrobe, with timeless and quality pieces that they can keep for years and avoid new purchases<\/strong>. Moreover, research shows that men wish to invest in brands that allow them to reduce their impact on the planet.<\/p>\n\n\n\n

Thus, to fully align with their values, the only missing piece of the puzzle is the transition of brands towards an appropriate model.<\/p>\n\n\n\n

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How to build an eco-responsible menswear wardrobe?<\/h2>\n\n\n\n

Although eco-responsible menswear brands are not yet widely developed, certain actions can help initiate a transition towards more rational fashion<\/strong>.<\/p>\n\n\n\n

First step: declutter!<\/h3>\n\n\n\n

Choosing to move towards eco-responsible menswear implies adopting a new vision of fashion. <\/p>\n\n\n\n

Start by taking an inventory of your closets<\/strong> to determine what you have, what you wear, and what you no longer need. The Marie Kondo method<\/a> can give you a helping hand! <\/p>\n\n\n\n

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Remember to give a second life to pieces that leave your wardrobe, through second-hand apps or donations to charities.<\/p>\n\n\n\n

Additionally, some haute couture houses offer a buyback service for their pieces<\/strong>, such as Gucci Vault,<\/a> which refurbishes vintage pieces before reselling them.<\/p>\n\n\n\n

Eco-responsible menswear: between minimalism and capsule collection<\/h3>\n\n\n\n

This decluttering aims to purify your wardrobe to return to the essentials<\/strong>, or even adopt minimalism. A trend that appeals, going straight to the point, and is now extending to skincare, with skinimalism<\/a>.<\/p>\n\n\n\n

To achieve this, we recommend working your wardrobe around seasonal capsule collections<\/strong>. This means selecting a few pieces that can mix and match to create various looks.<\/p>\n\n\n\n

To be able to engage in an eco-responsible menswear model, we advise you to choose:<\/p>\n\n\n\n