{"id":88566,"date":"2025-02-08T10:02:50","date_gmt":"2025-02-08T09:02:50","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=88566"},"modified":"2025-02-08T10:02:50","modified_gmt":"2025-02-08T09:02:50","slug":"how-generation-z-revolutionizing-shopping-depop","status":"publish","type":"post","link":"https:\/\/uk.modalova.com\/zine\/how-generation-z-revolutionizing-shopping-depop\/","title":{"rendered":"How Generation Z is Revolutionizing Shopping with Depop?"},"content":{"rendered":"\n

Are you one of the 35 million people shopping on Depop? If so, congratulations, you have something in common with Bella Hadid<\/strong>!<\/p>\n\n\n\n

As second-hand platforms continue to shake up the fashion world, Depop keeps growing and becomes the favorite of the new generation<\/strong>, with 90% of users under 25.<\/p>\n\n\n\n

Straddling the line between Instagram and Vinted, Depop positions second-hand shopping as a true way of life.<\/p>\n\n\n\n

Vintage is the new hype<\/strong> and Depop is changing the game.<\/p>\n\n\n\n

Decoding an online fashion phenomenon.<\/p>\n\n\n\n

The Arrival of Depop in Europe: Vintage Finds Its Place<\/h2>\n\n\n\n

Founded in 2011 in London, Depop, the second-hand shopping app, has gained popularity among Generation Z for its unique blend of vintage fashion, authenticity, and creativity.<\/p>\n\n\n\n

The goal of Depop: to build a more sustainable and progressive<\/strong> fashion ecosystem by giving everyone the opportunity to express themselves through their style<\/strong>.<\/p>\n\n\n\n

Of course, there are Vinted, Vestiaire Collective, and many others we mentioned in this article<\/a>, but Depop adds a touch of modernity to the second-hand market.<\/p>\n\n\n\n

How does Depop stand out from other apps? Signing up on the platform is like joining a social network. You create your profile with a photo and a short bio. Depop gives users the opportunity to choose clothing styles they like before they start shopping. The most popular styles are streetwear, vintage<\/strong>, and Y2K.<\/strong><\/p>\n\n\n\n

Bella Hadid<\/strong>, often cited for her 2000s looks, shopped on Depop! I’ll let you guess, her favorite style was Y2K.<\/p>\n\n\n\n

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A post shared by Taylor LaShae (@taylorlashae)<\/a><\/p><\/div><\/blockquote>\n\n\n\n

The Creativity of Sellers is Depop’s Asset!<\/h3>\n\n\n\n

On Depop, we buy, we sell, but above all we express ourselves!<\/strong><\/p>\n\n\n\n

What also sets Depop apart from other online selling platforms is its social and creative aspect. To sell their clothes, sellers present themselves with a true personal aesthetic. Depop thus becomes a unique digital space that offers the possibility to share one’s style and aesthetic.<\/strong><\/p>\n\n\n\n

As a buyer, you seek to acquire new clothing, but you are primarily drawn to the seller’s style, which you can follow like on a social network.
Yoann Pavy, Digital Marketing Manager at Depop, when discussing the marketing strategy states “that a large part of our content on Instagram is just reposting ‘the coolest shit’ that people can see on Depop.”<\/em><\/p>\n\n\n\n

Earn Money in an Ethical and Stylish Way!<\/h2>\n\n\n\n

What could be better than combining money, creativity, and style? Nothing, according to the star sellers of Depop, and they are right!<\/p>\n\n\n\n

Since its launch, the platform has allowed young people to create their own vintage clothing businesses<\/strong> or launch new brands.<\/p>\n\n\n\n

Independent resellers claim to earn between 1,000 and 3,000 euros per month! An additional income (or even a primary income) that helps improve their standard of living.<\/p>\n\n\n\n

The company proudly claims this spirit of entrepreneurship, taking a 10% commission on each sale. The buyer covers the shipping costs. It seems that this model works well for most sellers on Depop.<\/p>\n\n\n\n

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A post shared by Depop (@depop)<\/a><\/p><\/div><\/blockquote>\n\n\n\n

The Impact of Depop on Sustainability<\/h3>\n\n\n\n

In just a few years, second-hand shopping has become a global phenomenon.<\/strong> We can be pleased to see that it’s trendy to give clothing a second (or more) life, and we\u2019re happy to say that’s a good thing, as it prevents waste, reduces fast fashion purchases<\/strong>, and reinforces the circularity of products.<\/strong><\/p>\n\n\n\n

In a statement available online, Depop reaffirms its ecological commitment “Since 2021, Depop users have given a second life to 25 million items that already existed and have enabled tens of thousands of people to earn an income from circular fashion.”<\/em><\/p>\n\n\n\n

The ecological impact is a significant argument for Depop users who, besides wanting to hunt for unique pieces, express their concern about climate change.<\/p>\n\n\n\n

Fashion being a highly polluting sector, turning to second-hand is an easy, accessible gesture that has a positive impact on the environment.<\/strong><\/p>\n\n\n\n

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Selling on Depop: A Goldmine?<\/h3>\n\n\n\n

In these times of economic uncertainty, some young people use second-hand shopping as a real business<\/strong> to regain control over their finances. Depop has quickly become the ideal platform, both for resellers hoping to increase their income and for small businesses that find a community of buyers there.<\/p>\n\n\n\n

Depop embodies this entrepreneurial spirit that allows young people to make it their primary source of income. Sales via Depop total more than 3.5 billion dollars!<\/strong><\/p>\n\n\n\n

The platform is pleased to offer economic opportunities, but also to help creators promote their brands.<\/p>\n\n\n\n

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A post shared by Depop (@depop)<\/a><\/p><\/div><\/blockquote>\n\n\n\n

The Spirit of Community and Inclusion<\/h2>\n\n\n\n

The platform has succeeded in creating a fun space where the spirit of community, progressive values, inclusion, and diversity are celebrated.<\/strong><\/p>\n\n\n\n

Depop has firmly rooted itself in Generation Z culture by embracing its aesthetic codes and values.<\/p>\n\n\n\n

It is sometimes difficult to reconcile our shopping desires, our passion for fashion with ecological convictions. Personally, I could never have afforded the luxury clothes I wear quite often without these second-hand apps. Of course, there is still a long way to go for fashion to be truly responsible and fair for all, but if we can participate in buying more eco-friendly while discovering vintage treasures<\/strong>, that\u2019s already a win!<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you one of the 35 million people shopping on Depop? If so, congratulations, you have something in common with Bella Hadid! As second-hand platforms continue to shake up the fashion world, Depop keeps growing and becomes the favorite of […]<\/p>\n","protected":false},"author":5,"featured_media":66495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"eltdf_count_post_views_meta":651,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[],"class_list":["post-88566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"_links":{"self":[{"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/88566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/comments?post=88566"}],"version-history":[{"count":0,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/88566\/revisions"}],"wpml-translations":[{"id":89392,"lang":"en-us","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/89392"},{"id":66275,"lang":"fr","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/66275"},{"id":88570,"lang":"de","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/88570"},{"id":88572,"lang":"it","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/88572"},{"id":88568,"lang":"es","href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/88568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/media\/66495"}],"wp:attachment":[{"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/media?parent=88566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/categories?post=88566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uk.modalova.com\/zine\/wp-json\/wp\/v2\/tags?post=88566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}