Balenciaga Awakens Its Heritage with a New Line of Fragrances

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In a breath of elegance, Balenciaga reconnects with its glorious past by launching a line of perfumes that evokes the very essence of the House. Inspired by the illustrious Le Dix, introduced by Cristóbal Balenciaga in 1947, this collection of ten fragrances is intended as an ode to the heritage and timeless creativity that characterize the brand.

An olfactory renaissance

This initiative, orchestrated by the Kering group, demonstrates the company’s ambition to weave connections between the world of fashion and that of beauty. Following the acquisition of Creed and the entry of Bottega Veneta into the sector, Balenciaga now positions itself as an essential player in the luxury perfume industry.

In a subdued atmosphere just steps away from the historic 10 Avenue George V, a select group of journalists had the opportunity to preview this collection. “We wanted the perfumes to be a continuation of fashion,” shares a member of the Kering Beauté

In a breath of elegance, Balenciaga reconnects with its glorious past by launching a line of perfumes that evokes the very essence of the House. Inspired by the illustrious Le Dix, introduced by Cristóbal Balenciaga in 1947, this collection of ten fragrances aims to be an ode to the heritage and timeless creativity that characterize the brand.

An olfactory renaissance

This initiative, orchestrated by the Kering group, reflects the company’s ambition to weave connections between the worlds of fashion and beauty. Following the acquisition of Creed and the entry of Bottega Veneta into the sector, Balenciaga now positions itself as a key player in the luxury perfumery market.

In a subdued atmosphere just steps away from the historic 10 Avenue George V, a select group of journalists had the opportunity to preview this collection. “We wanted the perfumes to be a continuation of fashion,” shares a member of the Kering Beauté team, emphasizing the desire to merge creative universes. The team even traced the fascinating history of the original bottle of Le Dix, a true gem in the history of perfumery, whose first version was rediscovered thanks to meticulously preserved archives.

“It’s a piece of Balenciaga’s history.”

This return to the roots is not simply a tribute but a true renaissance that promises to redefine the standards of luxury through bold olfactory compositions. By celebrating its heritage, Balenciaga invites reflection on beauty and art, while reminding us that each perfume tells a unique story. At the dawn of this new era, the House asserts itself as a beacon of innovation in the world of high perfumery.