Carita: 80 Years of Timeless Elegance and Sophisticated Beauty

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A breath of sophistication and boldness emanates from the walls of Carita, where beauty transcends the ordinary to become a true art form. Since 1945, the house founded by sisters Rosy and Maria Carita embodies excellence and creativity, redefining the codes of Parisian beauty with a resolutely innovative vision.

An iconic address in the heart of Paris

In 1952, the house established itself at 11 Rue du Faubourg-Saint-Honoré, a place that quickly became the sanctuary for influential personalities. Royal figures and iconic actresses such as Brigitte Bardot and Catherine Deneuve find their inspiration here, embodying the subtle blend of glamour and modernity that Carita advocates. The reopening of this space in 2022 marks the dawn of a new era, where a 1,800 m² temple dedicated to beauty flourishes around bespoke experiences, such as the eye studio led by Élodie Raheria and the Rosy et Maria restaurant, orchestrated by chef Amandine Chaignot.

“With Carita, I rediscover a vision of beauty: free, sophisticated, but never static.” – David Lucas, international hair ambassador for Carita.

The house continually elevates its know-how, integrating innovative protocols and precious ingredients for comprehensive care tailored to each woman. This year, Carita unveils the Body Metamorphic range, merging bioenergetic science and sensory experience for an unprecedented transformation of the body.

Through this perpetual quest for excellence, Carita asserts itself not only as a beauty house but also as an influential player in Parisian culture, celebrating the timeless elegance that continues to fascinate entire generations.