Why has the Birkenstock become extremely trendy in the summer?
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Not a day goes by without seeing a fashion influencer wearing this pair of sandals: the Birkenstock.
In this summer of 2022, it has literally flooded our feed, as well as our streets. We find it on the feet of the trendiest influencers as well as fashionistas who follow the current fashion trends.
The Birkenstock in summer has become THE sandal to wear.
So why? How did this pair of shoes manage to establish itself in the market? Which model should be worn in summer?
I answer these questions in this article.
Let’s take a look at the current phenomenon: the Birkenstock in summer.
Birkenstock, the label that has conquered the fashion world
There are some brands that are considered timeless. Birkenstock is one of them. Since its beginnings, the German label has continued to grow, establishing itself as a giant in the shoe industry.
The keys to the success of the cork-soled sandal? Comfort and authenticity. But while Birkenstocks had no trouble selling, their image was somewhat tarnished by the functionality they were associated with. Birkenstock was practical, not fashionable.
But that was until a fashion influencer gave the brand a boost. Starting in 2013, the brand began to be appreciated by fashionistas. This transition was made possible thanks to Phoebe Philo, artistic director for Céline, who showcased the Arizona model during a fashion show.
This publicity was highly beneficial for the brand, and allowed it to reach a new target audience: fashionistas.
From Arizona to Boston, these Birkenstocks have established themselves as a fashion trend
If the conquest of the fashion world began with the Arizona model (the one with two large straps), it is now the turn of the Boston model to establish itself as THE trendy shoe.
This somewhat clunky shoe that looks more like a slipper than a fashionable shoe is part of what is called Normcore, the trendy stylistic movement that consists of dressing without following any trends.
And that is one of the reasons why the Birkenstock in summer with the example of the Boston mule has become so popular. The attraction for what resembles anti-fashion has brought pieces that, at first glance, were not considered attractive, to the forefront.
Add to that a desire to be fashionable with comfortable pieces that can easily be matched with your outfit, and you have the perfect conditions for the emergence of an unexpected trend.
Which Birkenstock to wear in summer?
Now that you are convinced of the popularity of Birkenstock, perhaps you are tempted to follow this (non) trend?
If that’s the case, here’s a small selection of a few models of summer Birkenstocks to wear during your summer vacation.
The Leather Birkenstock
A little crush on this 100% leather model from the Birkenstock range.
Here, the high-end model will subtly enhance an outfit. Leather is a symbol of quality and distinction.
With a basic outfit (flared jeans + camisole) but made up of quality pieces, it’s a guarantee of being well-dressed, and simply so.
They are best worn for a walk or an evening out rather than at the beach.
The Furry Suede Birkenstock Boston
I admit, this is not the most summery model you can find.
This one is reserved for mid-season or cozy evenings at home.
They still have the merit of being extremely comfortable!
We like to wear them with a pair of (thin) socks and/or with details and rolled-up pants for an urban fashion effect.
But with a mini skirt, the furry Boston also pairs very well, because with its “comfortless” look, it balances out the sexiness of the skirt.
The Black Birkenstock
This one is also made of suede. In black, the Birkenstock Boston stands out from the other models. It is more rare, but I find it even more elegant.
We try to match it with lighter shades to balance the overall look.
With light wide-leg jeans, palazzo pants, or even a form-fitting maxi dress, this model will go very well.
The “Crocs” Style Birkenstock
For fans of Crocs and originality, this Birki will surely be your favorite.
You will have to dare the neon green color, but when paired with a simple and uniform outfit, this pair will certainly make a difference.
And for those who absolutely don’t like it, don’t even try them on, because you might end up adopting them…
The Khaki Birkenstock Arizona
This pair of Birkenstock will perfectly complement your summer wardrobe.
For two reasons:
- It fits perfectly with the sandal trend of the summer. Whether at the beach or in the city, you can easily match it with several of your summer outfits.
- True to the brand, this pair is 100% comfortable. Having worn them, I can confirm this. This model is particularly light, making it easy to carry. And if you have to walk, they will accompany you on your summer walks without too much suffering!
The comfort factor, a controversial yet adored aesthetic, is all it takes for Birkenstock to establish itself as the trendy shoe of the summer.
💡 The idea of dressing in a normcore style appeals to you? Take a look at foam clogs and sandals. They are also said to be on-trend!
On the other hand, if you prefer timeless classics, turn to espadrilles for women, a summer essential.
