Angèle X Chanel, a collaboration that sparks
After conquering the French music scene, Angèle is gradually making her mark in the world of luxury with her new and prestigious partner… Chanel! Let’s take a look at this collaboration full of freshness and surprises.
On one side, we have a carefree, mischievous and spontaneous young artist, and on the other, a haute couture house that embodies luxury, unwavering elegance and noble materials. Who would have thought that these two worlds could come together to collaborate? Well, it seems that the unfiltered Belgian personality caught the eye of Chanel, as for the past few months, the queen of self-deprecation has been representing the haute couture house.
Angèle X Chanel: when Belgian touch meets haute couture
On the verge of becoming one of the most popular pop singers of our generation, this feminist artist is now conquering the fashion scene. And it’s official! For the past few weeks, the interpreter of “Oui ou Non” has been part of that handful of icons who embody the Chanel house. It is more precisely through Chanel’s latest “Eye Wear” sunglasses campaign that Angèle shares the spotlight with the biggest names: Pharrell Williams, Isabelle Adjani, and actress Margarat Qualley. Under the watchful eye of Karim Sadli, the singer had no difficulty capturing the very essence of this iconic brand. Thus, she represents the Chanel woman in her own way: chic, elegant, and liberated.
© Chanel
However, this campaign was not the only entry point to this beautiful collaboration, as Angèle was also present in the front row of the Chanel autumn-winter 2020-2021 fashion show last March. And it was under the talent of the photographic duo Inez & Vinoodh that the Belgian singer lent her silhouette. The result? A black and white portrait in which Angèle characteristically and femininely enhances the iconic tweed jacket from the French house.
#Stayhome: Angèle’s confined concert on Chanel’s Instagram account
During the confinement period, brands and artists are adapting, which is why Instagram Lives are multiplying on our phone screens. From singers to models to chefs, many public figures have participated in live streams to bring a little sweetness during this transitional period. And our avant-garde Belgian has also taken the plunge with a live stream! For example, on Friday, April 3rd at 1pm Paris time, the young singer took over Chanel’s Instagram account to deliver an intimate and light musical performance.
© Chanel
Continuing their efforts to fight the coronavirus pandemic, the iconic French fashion house and the Belgian artist once again came together to encourage #stayhome in their own way. This performance was widely followed, as thousands of viewers tuned in on Friday to listen to this beautiful closed-door recital.
In short, Angèle X Chanel, a collaboration that will continue to make waves!
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