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The Bag Charms: The Accessory to Stand Out

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For a long time, bag charms were aimed at two targets: school bags or the Birkin. But that era is now over. The bag jewelry is taking over the leather goods scene this season, and without making anyone jealous. From keychains, travel souvenirs, to designer pieces, discover how to adopt these trinkets to personalize your tote or baguette bag with style and accumulation! 

The bag charm: a return to personalization

Recently, a certain form of conformity has been felt in trends. The appeal of minimalism and trends-aesthetics-core like quiet luxury led to streamlined outfits that were similar and sorely lacking a personal touch. Thus, with joy and relief, we welcome the return of bag charms this season.

These charms restore taste for originality and personal expression. Goodbye to looks copied and pasted from Pinterest; here we create a piece that reflects ourselves, celebrating the unique side of our identity. Our bag thus becomes a mirror of our influences and interests, filled with sentimental pieces, souvenir trinkets, or trendy accessories. A melange of charms that make our bag unique and custom-made. Thus, unlike scarves, knots and ribbons that mainly played on an aesthetic side, bag charms add an extra emotion to your item.

The trinkets and bag charms: the new signature piece of fashion houses

Bag charms are so appealing that fashion houses are making an extension of their universe. At LOEWE, this bag jewelry showcases collaborations with other artists or reflects the characteristics of their pieces. For example, featuring the knot from the flamenco bag and the presence of the pebble. We have also discovered a version of the asparagus bag as a bag charm, also available in the form of a turnip.

While the Spanish house envisions this accessory as a delicate addition to its leather goods, other brands see the bag charm as an integral part of their creations. Miu Miu and Balenciaga, for their part, have unveiled pieces where the bag takes a back seat, with the star being these trinkets applied in accumulation.

The trend is accumulation

The bag charm says ciao to discretion and imposes the trend of accumulation. Understand that “less is more” is no longer current in this regard.

Just like Jane Birkin, who decorated her namesake bag with different charms, the trend follows her influence. Chain, key, wallet, pouch, padlock, luggage tag, bracelet, plush, keychain, photo, carabiner… Assume that from now on, the contents of your bag are worn more on the outside than inside.

And regarding bag charms, the notion of limit does not exist. Think for example of Coach, which offers an ode to New York with bag jewelry shaped like a big apple and Statue of Liberty or even a mug saying “I Love NY” (ideal for a take-away coffee on the way to the open space, we might say!). The brand particularly features its Tabby bag with charms directly included in the model.

Our selection of bag charms to adopt

In itself, the trend of bag jewelry allows everyone to express themselves freely to create a piece that reflects their image. Between nostalgia, kitsch note, or trendy vibes, it’s up to you to choose your trinkets! We’ve prepared a small selection available on Modalova!

Photos: Pinterest, cover: @noeneter

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