Butter Yellow: how to adopt the trendy color of summer?
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If quiet luxury had a color, it would undoubtedly be this one. Soft, luminous, refined, the shade Butter Yellow stands out as the must-have color of summer 2025. Juliette Binoche even showcased a total butter yellow look at this year’s Cannes Film Festival, so you can’t go wrong with this trend! Between pastel and lemon cream, this delicate yellow infuses wardrobes, the most stylish Instagram accounts, and even makeup palettes. How to adopt it without a false note? Here are our tips for seamlessly incorporating this subtle shade into your wardrobe and beauty kit, with style and simplicity.
A Color That Feels Good
Butter Yellow is anything but a garish yellow. It is a solar yet soothing shade, which evokes, as its name suggests, soft butter, comfort, tenderness, the sun… in short, everything we crave in spring. What’s great about this color is that it offers a softer alternative to the pop colors that defined previous seasons. It provides a sense of warmth without aggressiveness, a simple elegance that is almost vintage depending on the hue.
Already spotted on the runways of Chloé, Jacquemus, and Max Mara, the trend is now confirmed by ready-to-wear brands, influencers, and especially… the celebrities at the Cannes Film Festival who have made butter yellow the color of summer.
How to Wear Butter Yellow Without Going Wrong?
In a Minimalist Total Look
The secret to adopting this color? Play the monochrome card like Juliette Binoche (I know, I repeat myself but I love this look). A wide-leg pant suit and a linen or breathable Butter Yellow shirt embody the serenity and happiness we want to feel on beautiful days. Pair it with understated accessories; I suggest leaning towards white or very light shades: nude sandals, a wicker basket, tortoiseshell sunglasses. It brings to mind the Italian Riviera, the Bella Vita Italienne. In short, butter yellow is creamy and sensual; it’s time to channel your inner Monica Bellucci on vacation.
In Subtle Touches
If you’re not ready to dress entirely in yellow, even though with this soft hue, it’s definitely possible, start slowly: a light top, a flowy skirt, or even a simple handbag are enough to modernize a look while maintaining a certain discretion. This shade pairs particularly well with off-white, beige, or raw denim for a more modern look. A Butter Yellow t-shirt under a cream jacket: an easy and always effective combo.
In Evening Version
Butter Yellow is not just for terrace brunches, the red carpet, or the Sunday morning market in Provence. In a satin or silk chiffon version, it becomes a chic option for a cocktail dress, especially when paired with golden jewelry or silver heels. The key? Focus on noble materials to enhance the subtlety of the hue.
For jewelry, choose gold which will complement the color better than silver, which is too cold to highlight this shade.
Butter Yellow in Beauty: A Fresh and Playful Trend
This trend extends far beyond the boundaries of fashion. In the beauty universe too, Butter Yellow is gaining popularity. Here’s how to incorporate it without a hitch.
On Nails
The butter yellow manicure is already omnipresent on TikTok and Pinterest, worn both short and square or in the “glazed donut” version. This soft yellow flatters all skin tones, from fair to the darkest.
In Makeup
More daring: the pale yellow eyeshadow. Applied as a very light halo or as a touch in the inner corner of the eye, it instantly brightens the gaze. For a more graphic result, dare to use pastel yellow eyeliner. Balance it with a nude complexion and a rosy lip balm for a modern and fresh effect.
In Skincare
Even in our bathrooms, Butter Yellow makes its appearance through the packaging of emerging brands that emphasize reassuring and natural colors. Creams, masks, and lotions are dressed in milky shades with yellow accents to evoke the idea of comfort, gentle care, and a return to essentials.
Why Do We Love It So Much?
Butter Yellow embodies the slow life, the countryside, and sensuality. It’s a color that is easy to wear, flattering for all skin tones, and particularly photogenic. It captures the light, evokes warmth, honey, and memories of vacations.
You’ve understood it, Butter Yellow is much more than just a color: it’s an ambiance, a way to approach the season with optimism and gentleness. Whether you adopt it as a statement piece, a discreet detail, or a beauty touch, it will instantly bring freshness to your summer looks.
So, are you ready to succumb to the charm of butter yellow?
Image credit: ©unsplash
