Eco-Responsibility Luxury Brands: 5 Labels to Know
The textile industry is undergoing a major transformation. We are witnessing the emergence of more and more eco-responsible brands that value French know-how, produce ethically, and pay attention to their carbon footprint. And this observation echoes two very real factors: the production of the fashion industry, which is ranked as the second most polluting industry in the world, and the ecological awareness of Generation Y, which aspires to consume better, but less. The famous “less is more”. But what about eco-responsible luxury brands?
Do haute couture houses also understand the importance of environmental issues? Judging by Chanel or more recently Moncler and Dolce Gabana, which have decided to stop using fur and animal skins in their collections, we dare to believe so.
But to go further, we offer you a selection of 5 luxury labels that certainly respect the codes of eco-responsibility.
Stella Mc Cartney
Stella Mc Cartney is surely the most committed fashion designer in the haute couture world. Since the creation of her label in 2001, the designer proudly defends her ecological values, to the point that she completely excludes the use of exotic skins, feathers, leather, and fur in the making of her pieces.
Moreover, as innovative as she is avant-garde, the designer always seeks an ecological alternative to bring her collections to life. For example, she uses water-based glue, vegan materials, non-polluting or recycled materials, or even Koba, a fake fur made of plant fibers and recyclable.
For her, her brand is another way of doing luxury. As a spokesperson for responsible luxury, she constantly asserts her position as a committed designer by advocating for a more ecological industry season after season. Her latest creation, the Frayme tote bag, is a handbag made from mushroom leather.
Discover all Stella McCartney products on Modalova
Vivienne Westwood
We know her for her strong positions, her eccentric style, and her ecological commitment. Vivienne Westwood, the punk luxury designer and ambassador of eco fashion, uses the catwalks and her collections to spread a message: “Buy less, Choose Well, Make it Last”. In this context, she received the Swarovski Award for Positive Change in 2018, an award that highlights her actions in sustainable fashion.
Furthermore, with her brand, the designer invites everyone to consume in a balanced way. Each of her pieces echoes her commitment to the planet. The clothes are made from ecological or recycled fabrics. Linen, organic cotton, bamboo fiber, the materials are carefully selected.
But Vivienne Westwood’s involvement in what is called eco-responsible luxury goes beyond the production of sustainable clothing. The designer also actively advocates for her commitments. Her campaign “Save The Arctic” in support of Greenpeace and her various demonstrations testify to her environmental involvement.
Discover all Vivienne Westwood products on Modalova
Marine Serre
We continue this selection of the 5 eco-responsible luxury brands to know with the emerging scene of ethical fashion: Marine Serre. With her eponymous brand, the designer launched her label in 2017. In this capacity, she won the LVMH Prize in 2017, which rewards young fashion designers.
The brand’s creation process revolves around two major axes: upcycling, i.e., transforming pieces to give them a second life, and the use of sustainable and recycled fibers such as plant-based and biodegradable materials.
The style is radical. In her women’s and men’s collections, the young designer does not hesitate to play the card of assurance. The prints are colorful, the dresses are adorned with patchwork, and the tops are definitely colorful. There are also accessories such as bags, jewelry, and hats. And finally, a haute couture collection with unique pieces that are worth admiring is visible on her website.
Discover all Marine Serre products on Modalova
Sydney Pimbley
Sydney Pimbley is a London-based designer committed to making the fashion and luxury industry more responsible. The winner of the 2020 LVMH Prize, she focuses on creating creative and sustainable knitwear pieces.
Her approach is sustainable. Each piece is handcrafted using traditional craftsmanship. She also values both upcycling by reusing clothing to give them a second life and recycling. The materials used are noble and part of an eco-responsible approach. For example, the wool she uses to make her clothes comes from a local spinning mill that she herself visited.
As for the style, it is resolutely romantic and a bit provocative. The materials are her playground. On her outfits, Sydney plays with layering, dares lace and nudity, and proudly brings embroidery back into fashion.
Gabriela Hearts
Committed to the environment, the American-Uruguayan designer advocates for conscious luxury fashion. Her creations are both ethical and responsible. Materials such as linen or merino wool, which comes directly from the family ranch, are carefully sourced to create always high-quality and environmentally friendly pieces.
But her commitment does not stop at the choice of materials. The carbon footprint is also carefully studied during her fashion shows, and she limits the use of plastic, especially in her packaging.
As for the collection, the clothes are imbued with the designer’s multicultural heritage. The universe is classic but ethical, and it is suitable for both women and men. On the shop, you will also find bags with surprising and enchanting shapes, as well as a selection of shoes: espadrilles, boots, sandals, etc.
This list of the 5 eco-responsible luxury brands to know is coming to an end. If you are looking for a luxury piece without compromising your ecological convictions, you should find what you are looking for among one of these 5 labels. And if the eco-responsible angle interests you, do not hesitate to consult our article on sustainable fashion. We decipher it to help you consume better.