Scandinavian Cosmetics Brands: Why Are They So Coveted?
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A beauty that invites us to slow down, to take quality time for ourselves, and to beautify our skin? Tempting, isn't it? Well, that's exactly what Scandinavian beauty offers. Let's zoom in on this cosmetic revolution from the north.
An exfoliating treatment with sea salts, an eye contour mask with organic oils, an aromatherapeutic blend in the form of a lip balm… Nordic beauty treatments all have this in common: they are formulated from unprocessed, pure, and organic ingredients, aiming to benefit our skin without damaging it. Nothing new in the cosmetic market, you might say? But what if Scandinavian beauty goes beyond just a healthy composition? What if it promises more than just a simple natural beautification? And if the secret to beautiful skin lies in the very philosophy of Scandinavian cosmetic brands?
This article promises to teach you just that.
With a takeaway conclusion: integrating Scandinavian skincare products into your beauty routine can significantly influence your lifestyle, and in a positive way!
What is the Nordic beauty routine?
Scandinavian beauty is, above all, a conscious beauty that invites every woman to take care of herself in an intuitive and natural way.
In Sweden, Norway, Iceland, and Denmark, the art of living, known as Hygge, is a philosophy for many Nordics. The work-life balance is widely respected, healthy foods, sports, and organic products are democratized, clean lines and natural materials are favored in both interior spaces and on minimalist clothing, etc. In short, there is a real interest in slow life in Scandinavia. And in the beauty field, it’s the same. Natural and raw ingredients, aesthetic minimalism, effectiveness, and simplicity… Cosmetic brands offer a unique beauty experience: a return to the essence of what care is, that is, simple but effective, supporting the vision of true, raw beauty without artifice.
This unique beauty is supported by pillars, principles that only Nordics know how to appropriate. Danish, Finnish, or even Norwegian cosmetics are said to be:
- Minimalist: clean packaging, short formulas, simple products… Scandinavian beauty products focus on the essentials both in aesthetics and in composition. There is no room for the superfluous, as the priority is effectiveness.
- Inspired by nature: in the Nordic countries, nature is an integral part of its inhabitants’ lives. Raw and vegetal, it naturally inspires Scandinavian cosmetic brands to create products whose formulas consist of 100% natural and unprocessed ingredients. Sustainability and circular production are also widely highlighted.
- Holistic: it invites women to take care of themselves intuitively by listening to their bodies and paying attention to their skin and its needs. This aligns with the idea of being in conscious beauty, that is, in harmony with what the body demands, not the other way around.
L:A Bruket, Colekt, Sprekenhus… These beauty labels are now known outside the Nordic territory. So much so that this type of dermocosmetic care has become a real beauty trend in France and the rest of Europe.
The growing interest in these innovative, Green-imprinted brands is first explained by the lifestyle. As mentioned earlier, women from the north know how to take care of themselves. Whether it’s about diet, sleep, or the products they apply to their skin, Scandinavians make it a point to choose products that do them good. And this praise of well-being has largely crossed borders, with the trendsetter being: Covid. During the pandemic, hundreds of thousands of people finally took the time to do things for themselves. This return to oneself, to the essential, has made many women feel the need to take time off to take care of their skin, pamper themselves, and reconnect with their feelings.
Consumer needs have therefore evolved. The demand is shifting towards more natural products and more effective formulas. Unlike the low-cost offer that floods the market with inexpensive cosmetics whose composition doesn’t inspire confidence.
The vision and commitment of the brands are also sought after by users. Authenticity, minimalism, and modernity are strong elements that resonate with Europeans, and Scandinavian cosmetic brands perfectly master these codes. Ultimately, Scandinavian beauty appeals because it offers a unique, differentiating offer. By promoting a real beauty experience, more intuitive, the brands invite women to reconnect with their image, naturally. It’s more than just applying a product to your face, it’s loving yourself by taking care of yourself.
Choosing skincare products and beauty accessories
According to northern women, to have beautiful skin, you need to pay close attention to the choice of products and the gestures to apply.
A good product is a treatment guided by the quality of its formula. Rather than providing a quick but fleeting solution, the quality treatment, on the other hand, will act in the long term by helping the skin to address its deficiencies or strengthen itself. It’s a travel companion, a daily ally that easily integrates into a skinimalist beauty routine.
The choice of ingredients and the formula is just as important. The purity of the components, their origins, their certifications, the technology used to amplify the power of the molecules… All this reflects the brand’s commitment through its approach and production.
Finally, a good product is one that is adapted to the needs of your skin. Hydration, elasticity, vitality… The needs and issues are all different from one skin to another, from one environment to another, from one lifestyle to another. To ensure you apply effective care, it is therefore essential to choose your care according to your needs, and nothing else.
The importance of gestures and protocol
Gestures make up 50% of the work.
You may have the entire range of the trendiest Scandinavian cosmetic brand, but if you don’t apply your products in the right order or with the right techniques, you’ll end up shelving your serum.
That’s why the beauty routine is important. But far from being restrictive, it follows Scandinavian rules. Understand that it is minimalist. Between 3 to 5 steps are enough to give you the impression of plumped and revitalized skin. Focus on cleansing, hydration, and elasticity.
And for this, nothing is better than applying the right gestures. Facial yoga, for example, is an excellent practice to integrate into your daily routine. By applying localized self-massage movements, you amplify the actives of your products and promote collagen production, thus firming your skin and its elasticity.
For this, you can use your hands by learning self-massage techniques or rely on beauty tools like the face brush, Gua Sha, Roller, or even the latest generation LED technologies.
Scandinavian cosmetic brands are on the rise. And if they are so successful with the female sphere, it’s because they appeal both through their vision and the efficacy of their products. But before you throw yourself headlong into the entire range of the trendiest Scandinavian beauty label, remember that it’s only by integrating your beauty routine into a healthy lifestyle that the results on your skin will be noticeable.
Cover image: © Pexel
