Scandinavian Cosmetic Brands: Why Are We All Snatching Them Up?
A beauty that invites us to slow down, take quality time for ourselves, and enhance our skin? Makes you want to get started, doesn't it? Well, that's exactly what Scandinavian beauty offers you. A close-up on this cosmetic revolution from the north.
An exfoliating treatment with sea salts, an eye contour mask with organic oils, an aromatherapeutic blend in the form of a lip balm… Nordic beauty treatments all have this in common: they are formulated from unprocessed, pure, and organic ingredients and aim to benefit our skin without damaging it. Nothing new in the cosmetic market, you might say? But what if Scandinavian beauty went beyond just a healthy composition? What if it promised more than a simple natural beauty routine? And what if the secret to beautiful skin lay in the very philosophy of Scandinavian cosmetic brands?
That’s what this article promises to teach you.
With one conclusion to remember right away: incorporating Scandinavian skincare products into your beauty routine can greatly influence your lifestyle, and in a good way!
What is the Nordic beauty routine?
Scandinavian beauty is first and foremost a conscious beauty that invites every woman to take care of herself in an intuitive and natural way.
In Sweden, Norway, Iceland, or Denmark, the art of living, Hygge as it is affectionately called, is a philosophy for many Nordics. The work-life balance is highly respected, healthy foods, sports, and organic products are democratized, clean lines and natural materials are favored both in interior spaces and on minimalist clothing, etc. In short, in Scandinavia, there is a real interest in slow living. And in the realm of beauty, it’s the same. Ingredients of natural and raw origin, aesthetic minimalism, efficiency, and simplicity… Cosmetic brands offer a unique beauty experience: like a return to the essence of what care is, that is, simple, but effective, and that supports the vision of true, raw beauty, without artifice.
This unique beauty is also supported by pillars, principles that only Nordics know how to adopt. Danish, Finnish, or even Norwegian cosmetics are said to be:
- minimalist: clean packaging, short formulas, simple products… Scandinavian beauty products get to the essence both aesthetically and in the composition itself. There is no room for superfluous, because the priority is efficiency.
- inspired by nature: in the Nordic countries, nature is an integral part of the inhabitants’ lives. Raw and vegetal, it naturally inspires Scandinavian cosmetic brands to create products whose formulas are composed of 100% natural and unprocessed ingredients. Sustainability and circular production are also greatly emphasized.
- holistic: it invites women to take care of themselves in an intuitive way through listening to the body, and paying attention to the skin and its needs. This joins the idea of being in conscious beauty, that is, in harmony with what the body demands, and not the other way around.
L:A Bruket, Colekt, Sprekenhus… These beauty labels are now known outside the Nordic territory. So much so that this type of dermocosmetic care has become a real beauty trend in France as well as in the rest of Europe.
The growing interest in these innovative brands with a Green footprint is first explained by lifestyle. As explained earlier, Nordic women know how to take care of themselves. Whether it concerns food, sleep, or the products they apply on their skin, Scandinavians make it a point of honor to choose products that are good for them. And this eulogy of well-being has largely spread beyond the borders, with the Covid pandemic acting as a trendsetter. During the pandemic, hundreds of thousands of people finally took the time to do things for themselves. This return to oneself, to the essential, has awakened in many women the need to take time off to take care of their skin, pamper themselves, feel themselves.
The needs of consumers have thus evolved. The demand is generalizing towards more natural products, and more effective formulas. Unlike the low-cost offer that floods the market with cheap cosmetics and whose composition does not inspire confidence.
The vision and commitment that brands carry are also sought after by users. Authenticity, minimalism, and modernity are strong elements that resonate with European women, and hence Scandinavian cosmetic brands master these codes perfectly.
Ultimately, Scandinavian beauty appeals because it offers a unique, differentiating proposition. By advocating a truly intuitive beauty experience, brands invite women to reconnect with their image, in a natural way. It’s more than just applying a simple product to the face, it’s loving oneself by taking care of oneself.
The choice of skincare products and beauty accessories
According to Nordic women, to have beautiful skin, special attention must be paid to the choice of products as well as the application techniques.
A good product is a treatment guided by the quality of its formula. Rather than providing a quick, but fleeting solution, a quality treatment, will act in the long term by helping the skin to overcome its shortcomings or to strengthen. It’s a companion for the journey, a daily ally that easily integrates into a skinimalist beauty routine.
The choice of ingredients and formula is just as important. The purity of the components, their origins, their certifications, the technology used to enhance the power of the molecules… All this reflects the brand’s commitment through its approach and production.
Finally, a good product is one that meets the needs of your skin. Hydration, elasticity, vitality… The needs and problems differ from one skin type to another, from one environment to another, from one lifestyle to another. To ensure the application of an effective treatment, it is therefore essential to choose your care based on your need, and nothing else.
The importance of techniques and protocol
Techniques account for 50% of the effort.
No matter how complete your range of the most fashionable Scandinavian cosmetic brand is, if you don’t apply your products in the right order or with the “right techniques”, your serum will end up shelved.
That’s why the beauty routine is important. But far from being restrictive, it follows Scandinavian rules. Understand that it is minimalist. Between 3 to 5 steps are enough to leave you with the feeling of plumped and revitalized skin. Focus on cleansing, hydration, and elasticity.
And for that, nothing beats applying the right techniques. Facial Yoga, for example, is an excellent practice to incorporate into your daily routine. By applying localized movements of self-massage, you not only enhance the effectiveness of your products but also promote collagen production, thereby firming your skin and its elasticity.
For this, you can use your hands by learning self-massage techniques or rely on beauty tools like the facial brush, Gua Sha, Roller, or even the latest LED technologies.
According to Nordic women, to have beautiful skin, special attention must be paid to the choice of products as well as the application techniques.
A good product is a treatment guided by the quality of its formula. Rather than providing a quick, but fleeting solution, a quality treatment, will act in the long term by helping the skin to overcome its shortcomings or to strengthen. It’s a companion for the journey, a daily ally that easily integrates into a skinimalist beauty routine.
The choice of ingredients and formula is just as important. The purity of the components, their origins, their certifications, the technology used to enhance the power of the molecules… All this reflects the brand’s commitment through its approach and production.
Finally, a good product is one that meets the needs of your skin. Hydration, elasticity, vitality… The needs and problems differ from one skin type to another, from one environment to another, from one lifestyle to another. To ensure the application of an effective treatment, it is therefore essential to choose your care based on your need, and nothing else.
Scandinavian cosmetic brands are in vogue. And if they work so well with the female sphere, it’s because they seduce both by their vision and the effectiveness of their products. But before you throw yourself wholeheartedly into the entire range of the most fashionable Scandinavian beauty label, remember that it’s only by integrating your beauty routine into a healthy lifestyle that the results on your skin will be noticeable.
Featured image: © Pexel
