The ultimate guide to matching your watch with your outfit

A watch is far more than a timekeeping device—it’s a statement of personality, a finishing touch that refines an outfit and elevates an attitude. Whether it graces the wrist of a sharp-suited gentleman or an urban adventurer, a watch tells a story, complementing not just a look but a lifestyle.

But how do you select the perfect timepiece for every occasion? From understated classics to bold statements, here’s how to match your watch effortlessly to your wardrobe.

The dress watch: effortless sophistication in every detail

Some watches don’t demand attention—they command it in silence. Their charm lies in their simplicity: a slim case, a clean dial, and balanced proportions that slip discreetly under a crisp cuff. The ultimate choice for tailored elegance, these timepieces pair seamlessly with impeccably cut suits, tuxedos, and refined business attire.

Timeless icons:

• Jaeger-LeCoultre Master Ultra Thin – A study in restrained elegance, where expert craftsmanship meets understated perfection.
• Cartier Tank (Louis Cartier, Tank Américaine, Tank Française) – From its architectural lines to its undeniable Parisian charm, this watch embodies discreet yet powerful luxury.

Style note: Opt for a black or brown leather strap to subtly coordinate with your belt and shoes—perfection is in the details.

A modern icon: Rolex Daytona, blending sportiness with refinement in one sleek package.

The chronograph: the perfect balance of power and ease

A well-chosen chronograph is the epitome of effortless elegance, bridging precision engineering and contemporary style. Defined by its technical appeal and often paired with a robust steel bracelet, this timepiece is the natural companion to smart-casual ensembles—think a structured blazer, wool trousers, and minimalist sneakers.

Must-have pieces:

• Rolex Daytona – A motorsport legend, its dynamic heritage makes it an unrivalled icon.
• Omega Speedmaster – The watch that reached the moon, designed for those with grand ambitions.

Style note: Pair a steel chronograph with a tailored blazer and raw denim for the perfect balance of sophistication and relaxed confidence.

The dive watch: a refined take on everyday functionality

Originally engineered for deep-sea exploration, the dive watch has transcended its origins, becoming a versatile staple of modern style. Defined by its bold silhouette, high legibility, and rugged build, it’s the ideal complement to casual ensembles—best worn with a crisp polo, well-fitted jeans, and a structured wool coat for an effortlessly cool aesthetic.

Classic dive watches:

• Rolex Submariner – Equally at home in the city or by the sea, this timeless icon remains a symbol of enduring style.
• Tudor Black Bay – A vintage-inspired timepiece that blends heritage with contemporary reliability.

Style note: Swap the traditional steel bracelet for a NATO strap to add a relaxed, sporty touch—ideal for weekend wear.

The GMT watch: for the elegant jetsetter

For those who are constantly on the move, a GMT watch is more than an accessory—it’s a travel essential. Designed to track multiple time zones, it’s a seamless fusion of function and style, best paired with an outfit that embodies movement: fluid trousers, leather sneakers, and a lightweight trench for an effortlessly polished airport look.

Jetsetter favourites:

• Rolex GMT-Master II “Pepsi” – Instantly recognisable, a collector’s piece inspired by the golden age of aviation.
• Omega Seamaster Planet Ocean GMT – A bold yet sophisticated choice, engineered for modern-day adventurers.

Style note: A sleek rubber strap enhances durability and modern appeal, while effortlessly adapting to changing climates.

The statement watch: when timekeeping becomes an art form

Some watches don’t simply complete an outfit—they define it. Oversized, intricately designed, or featuring unexpected materials, statement watches are made for those who appreciate timepieces as wearable works of art. They pair best with bold fashion choices—monochromatic looks, deconstructed tailoring, and distinctive accessories that exude confidence.

Daring icons:

• Audemars Piguet Royal Oak Offshore – A sculptural masterpiece, bridging performance and avant-garde design.
• Hublot Big Bang – A fusion of cutting-edge materials and artistic influences, built for those who embrace innovation.

Style note: When your watch makes a bold statement, let it take centre stage. Keep the rest of your look streamlined—think a cashmere sweater, fluid trousers, and sleek derbies for an effortlessly refined aesthetic.

The final ttouch: a watch, an attitude

In both horology and fashion, perfection lies in the balance of proportion, instinctive elegance, and carefully curated details. A well-chosen timepiece does more than complete an outfit—it refines it, asserts it, and enhances its presence. A final glance at the wrist before stepping out, and the story is set.