Why is everyone going crazy for The Row’s Margaux bag?

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The Olsen sisters’ brand has not left our minds in recent months. After the excitement surrounding The Row’s half-moon bag, another model is now shaking up trends. Even though it was released in 2022, the Margaux bag from The Row is experiencing a new hour of glory since the end of 2023. All fashion addicts swear by it, and its success confirms the ever-growing influence of the American brand. Discovering this new it-bag is just a step away from overshadowing the unstoppable Birkin!

Why is everyone talking about the Margaux bag from The Row?

This is not the first time we have talked about the Olsen sisters’ brand on Modalova. The twins who rocked our youth are now enhancing our silhouettes. Created in 2006, The Row captivates with its elegant, timeless wardrobe that perfectly embodies the Quiet Luxury trend. The brand’s insightful vision has allowed the label to quickly gain notoriety and observe a growing search volume for these pieces.

Moreover, the appeal of influential people for The Row has allowed the brand to gain visibility and establish itself among the most sought-after and appreciated labels at the moment. We can notably mention Kendall Jenner, who had driven searches for the half-moon bag from The Row to contemporary and enchanting heights.

2024 looks just as promising for Mary-Kate and Ashley Olsen, who have just entered the top 20 of the prestigious Lyst Index ranking. The revival of the Margaux bag from The Row marks a new momentum for the brand. Released in 2022, the bag is more than ever at the center of trends inspired by minimalism, which seem to be making a comeback this year.

The leather piece, dubbed “the new Birkin” by British Vogue Magazine, has become the it-bag to have within weeks. Spotted on the arms of fashion icons like Zoë Kravitz and Jennifer Lawrence, the piece is at the heart of all discussions and even dethrones major players in the sector. This enthusiasm for the Margaux bag from The Row is illustrated by a significant increase of 93% in search rates related to the brand.

Why is the Margaux bag from The Row an it-bag?

While we have only sworn by the Birkin for years, Hermès’ signature bag seems to have a serious competitor this year. If the Margaux bag from The Row stirs up such passions, it can be explained by a miracle recipe that combines simplicity and practicality. This tote-style piece allows you to carry your little life with you while maintaining a elegant, refined, and timeless line.

More affordable than the Hermès bag (€4,760 – €7,470), it is also available in Italian leather. Offered in different sizes, it appeals through a wide range of colors and various leather working techniques.

Designed with two handles for wearing it on the shoulder or arm, the bag features fine straight stitching along each side. A minimalist and feminine detail that structures the piece with elegance. Its sides are crafted with soft leather gussets, complemented by a strap and a toggle clasp.

The bag adds character to an outfit while remaining feminine and timeless. It can be paired with various styles featuring smooth or embossed saddle leather, or even a model in matte grained calf leather. It can be matched with both everyday looks and more dressed-up pieces, thanks to its silk, chocolate, moka, burgundy, or intense black hues.

As a flagship of Quiet Luxury, the brand discreetly and elegantly places its insignia on one side of the Margaux bag from The Row. Find this it-bag on Modalova!

Photos: Pinterest