Luxury as a New Must-Have?
And here comes the Paris Fashion Week that has just ended. The swallows of the fashion shows have flown away to other lands, while luxury pieces, full of drapes and interrupted patterns, are returning to the workshops. Our eyes, on
How Cider is dethroning the fast fashion giant Shein?
While fast fashion brands have been criticized lately, and awareness is growing about the damage caused by this industry, a new brand has achieved the unthinkable: overtaking the giant Shein. With a marketing strategy supported by CGUs and greenwashing, discover
Adidas X Gucci: When Sportswear Meets Luxury
It's the collaboration everyone is talking about: Adidas X Gucci. Let's take a look at the most bankable capsule of the moment. From the front row of the Gucci House fashion show at Milan Fashion Week, we witnessed the unveiling of
The Parisian Style: Rising Trend on Instagram. Real Creativity or Simple Copy-Paste? Decoding!
They take over Instagram, hashtags like #parisianstyle, #alafrançaise, #howtobeparisian, or #frenchstyle make the Parisian style shine from the feed to the stories, and even the reels. This niche target is seduced by its aesthetics, to the point of quickly increasing
Stylish Interview with Marylin Fitoussi, Stylist of Emily In Paris
The fashion universe of the hit series Emily in Paris, it is she who created it. As the filming of season 3 is about to begin, Marilyn Fitoussi granted us an interview to talk about her work. The stylist, who attended
Girls in Rouje: portraits of inspiring women
It is out of love for women that Jeanne Damas created Rouje in 2016. Today, her inspiration leads her to interview female figures. Let's take a look back at these portraits. Rouje: the love for women Jeanne Damas is the story of
What if we treated ourselves to a vintage piece signed by Isabel Marant?
Shop for luxury and eco-friendly pieces at affordable prices: that's the promise of the brand that embodies the French touch: Isabel Marant. As consciousness evolves, ecological urgency grows, and there is a boycott of overconsumption
Loop, the menstrual underwear that dresses women
Period underwear: how to feel beautiful your menstrual cycle On Instagram and in real life, period underwear is making waves. And for good reason, its advantages have made it a small revolution in the world of feminine hygiene. Like disposable pads
The 4 trendy details to steal from Korean fashion
We know K-pop, Korean series that have made a lot of noise like Squid Game or Crash Landing on You on Netflix. Korean fashion is less well known, and yet the country is at the forefront in this field! Would
Horse riding: key pieces to borrow from the chic and iconic sport
For several years, the sportswear spirit has invaded everyone's wardrobe