What if we treated ourselves to a vintage piece signed by Isabel Marant?
Shop for luxury and eco-friendly pieces at affordable prices: that’s the promise of the brand that embodies the French touch: Isabel Marant.
As consciousness evolves, ecological urgency grows, and there is a boycott of overconsumption…one thing is certain, the textile industry is changing. And many designers are following this trend. Among the luxury brands that promote upcycling and bring vintage fashion back into style, Isabel Marant is one of them.
From her eponymous brand, we know the fashion designer for her ecological commitment and her passion for artisanal craftsmanship. Her positioning has always been clear: to dress women in timeless and durable clothing for everyday wear. And to give more meaning to her values and reflection, the designer decided a few months ago to launch an online Vintage section. The idea? To give a second life to branded fashion pieces from her brand that are no longer worn by reselling them on her platform.
Between ecology and solidarity, Isabel Marant is committed
Isabel Marant has always advocated for eco-responsibility. She has indeed made it her trademark because, for someone who speaks about the ecology of clothing, there is no doubt that the design of fashion pieces must align with the environmental challenges of tomorrow.
No one is surprised when she decides to get more involved by launching her Vintage platform. This project therefore has two purposes. The first is to give the pieces a longer life by offering customers the opportunity to resell Isabel Marant clothing that they no longer wear on the site’s section or in one of the participating boutiques. These pieces are then sorted and selected by a dedicated team before being put back online. It is a virtuous cycle based on the strong values carried by the designer: the notion of transmission, circular fashion, and eco-responsibility. She also invites each customer to reflect on their consumption habits.
The second purpose is solidarity. All the proceeds collected are donated to the Isabel Marant endowment fund. The objective is to engage in women’s education and support craftsmanship in indigenous communities.
An online wardrobe under the sign of second-hand
The Isabel Marant woman is the everyday woman, feminine, but with a touch of nonchalance. A style that is undeniably classic but always twisted with a detail that makes a difference. Emblematic of the French touch, the designer’s pieces have managed to seduce Parisian women as well as the most influential fashionistas over the past 20 years. So, it’s a surprise when we learn that we can find them in her vintage wardrobe, and at affordable prices!
To be put online, the pieces are carefully collected, sorted, and packaged by a dedicated team from the brand. From shoes to accessories, women’s and men’s ready-to-wear, and seasonal must-haves, you can find it all! The sizes also vary to cater to all body types. As for prices, you can treat yourself to a second-hand bag for 270 euros, a belt for 80 euros, or a wool sweater for 130 euros. Great deals guaranteed!
And the cherry on top? A voucher is immediately given to the seller, which they can use to splurge on a piece from the new collection or find their favorite vintage item.
Modalova, a new perspective on fashion.
