Luxury as a New Must-Have?
And here comes the Paris Fashion Week that has just ended. The swallows of the fashion shows have flown away to other lands, while luxury pieces, full of drapes and interrupted patterns, are returning to the workshops. Our eyes, on the other hand, are full of stars after these wonderful shows.
The luxury of fashion shows takes over our wardrobes
The fashion shows make us dream. Even without access to them, we take an interested look, between livestream and collection film.
In recent years, the luxury industry has been attracting more and more attention. By developing effective marketing strategies on social networks, high fashion houses are expanding their clientele beyond Avenue Montaigne boutiques.
The pieces seen on the catwalks are moving onto the city streets, matching everyday or evening outfits.
A pair of Fendi glasses, a Céline bag, an immaculate white blazer jacket from Chloé, or a more rock style with a reissue of the vinyl jacket Courrèges… Luxury dazzles and gradually slips into wardrobes around the world. As an accessory, or more boldly, these pieces bring a touch of elegance to the outfit, but not only that. Indeed, we are witnessing the emergence of a real haute couture lifestyle. On social networks, many content creators showcase pieces in their looks or moodboard photos, and make their aura shine.
The know-how and quality of luxury pieces at the center of desire
In recent years, we have observed changes in the way fashion is consumed and the perspective that can be taken on it. Indeed, awareness is growing regarding the relationship between fashion and manufacturing. Importance is now placed on pieces that are designed in a more environmentally friendly and ethical way. Although fast fashion brands are still in high demand, we are seeing more and more people, especially young professionals who are not yet executives, investing in luxury.
Louis Vuitton designs and assembles its pieces in France, Italy, Switzerland, and the United States. It is by calling on the best know-how that luxury houses can belong to the high-end market, offering high-quality pieces that will last for years.
With the vintage trend, many people are looking for previous collector’s items. These iconic pieces can be found by chance in thrift stores, some of which are dedicated to luxury. These pieces tell a whole story in themselves and completely transform an outfit.
When luxury invites itself into your online shopping cart
The way we shop has also evolved in recent years. Online shopping is now often preferred over window shopping, and luxury brands have understood this well. Different luxury brands, like the LVMH group, have turned to e-commerce platforms to offer their products.
Thus, there is no need to stroll along Avenue Montaigne, as all the brands in the group are within your reach with just one click!
