Dressing for the beach like for a front row

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Long relegated to the background of style concerns, the beach wardrobe is experiencing a major renaissance. The beach is no longer just a backdrop for relaxation or a space disconnected from fashion. It becomes a runway, an open-air stage where a mastered aesthetic now unfolds. Here, we do not undress; we compose. The sea becomes the mirror of a constructed style, an assertive allure, as studied as that of a front-row at a fashion show.

The swimsuit, the central piece of a stylish duo

Taking center stage this season, the swimsuit is no longer a secondary accessory. It becomes a statement of style, a sculpted silhouette, the focal point of an allure. The black one-piece with thin straps asserts itself as a timeless classic, while the bikini plays with asymmetries, unexpected ties, and technical textures. Models from Jacquemus, Isabel Marant, or Louisa Ballou flirt with haute couture, far from standardized beachwear.

But this stylistic rise is not limited to women’s wardrobes. The men’s swimsuit follows the same dynamic. Subdued colors, subtle prints, fitted cuts: at JOTT, it becomes a signature piece of modern and understated elegance. Designed to adapt to all body types, it embodies the perfect balance between urban allure and summer relaxation.

What if the ideal beach duo was not in uniformity, but in finely contrasted agreement? The combination of an ultra-structured black one-piece with a men’s mid-rise swimsuit creates a subtle, almost graphic visual harmony. A style couple without excess, yet never banal.

Finally, borrowing an element from the men’s wardrobe – a white cotton shirt, a vintage cap, or even loose bermuda shorts tied at the waist – can bring that studied nonchalance that transforms a simple beach outfit into a fashion statement.

The art of layering: sarongs, shirts, beach dresses

The beach layering is nothing random. It is a delicate art, made of material play, light layering, and controlled volumes. Gone are the simple sarongs tied haphazardly: we opt for studied draping that evokes the Mediterranean elegance of a cruise show.

The oversized shirt, whether white or striped, becomes a cape, jacket, or dress depending on the fold or knot chosen. The kaftan comes in printed silk or natural linen, slightly belted. As for crochet dresses, they subtly reveal the swimsuit underneath while creating relief.

Each piece plays with light, fluidity, and movement. Walking on the sand becomes choreography; the garment follows the body without ever constraining it. It is in this mastered lightness that the new generation of beach sophistication lies.

Accessories: the true playground of the initiated

If there is one area where the virtuosity of the initiated shines, it is in accessories. More than just complements, they are the character instruments of the contemporary beach look. The oversized woven basket, with leather handles, asserts itself as the new handbag. The 70s-style sunglasses frame the gaze boldly. The scarf, whether tied around the head, waist, or neck, introduces a deliciously assumed retro chic touch.

In terms of jewelry, volumes are softened: pearly beads, fine gold chains, discreet bangles on the wrists. They catch the daylight without ever stealing the spotlight. On the feet, sandals become ultra-minimalist: thin straps, natural leather, sometimes embellished with a metallic detail.

The accessory becomes a language. It sets the tone – baroque, refined, bohemian, arty – for a silhouette designed down to the last detail.

Sun-kissed beauty: summer hairstyles and makeup

At the beach too, the face takes center stage. But far from excess or artifice, it is freshness that prevails. The low bun, smoothed with a comb and secured with a scarf, evokes the elegance of a Dior cruise show. The lengths left free adopt a “wet” effect, ideal for a contemporary mermaid look. Some summer cuts – natural, airy, easy to wear – become obvious choices by the sea, with these hairstyles that style themselves, perfect for the beach and effortless days.

In terms of makeup, the idea is to enhance without hiding: a glowy complexion worked with moderation, a touch of rosy blush in a halo, a coral or peach lip, slightly glossy. Waterproof mascara lengthens the gaze without weighing it down. The overall look is controlled, luminous, ready to capture the play of shadows from the setting sun.

Summer beauty embodies an art of detail, in this elegance that does not seek attention but commands respect.

What if beach style met the city?

One of the strongest trends of recent seasons lies in the transposition of beachwear into an urban context. And this is undoubtedly where its new power resides: in its ability to metamorphose.

The one-piece swimsuit becomes a bodysuit when paired with a fluid midi skirt or high-waisted pants. The beach dress is structured with a leather belt, and sandals slide under a shirt dress or a short suit. Accessories retain their evocative power: a basket transformed into a city bag, oversized sunglasses adopted from morning.

In this spirit of versatility, JOTT imposes its vision with precision. The light down jackets, emblematic of the brand, offer the perfect layer for summer evenings. They slip on effortlessly, without breaking the silhouette or betraying the style. A discreet yet effective elegance, designed to accompany days with changing looks.