It’s check-in time at the BHV Mahfouf pop-up Hotel!
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After taking her community camping and to a chalet, the Mother of Paris, understand Léna Situation, has chosen the BHV Marais as the backdrop for her new pop-up. Just that! Windows, corners, and a café await visitors to unveil various pieces from her ready-to-wear brand. We went for a tour and today we’re sharing our thoughts on our stay at the BHV’s Hôtel Mahfouf pop-up.
Léna Situation turns BHV into a pink and green paradise
Running from April 5 to 27, the Hôtel Mahfouf pop-up at BHV lets us see life in pink and green – with notes of leopard print and feathers. This new event conceived by Léna Situation and her teams differs from her previous pop-ups dedicated to her brand. Here, Hôtel Mahfouf makes its appearance in one of the most well-known Parisian stores, and this, over 3 floors and more…
When the windows of BHV take on the colors of Hôtel Mahfouf
Before checking in, a detour is a must to the windows, which have also donned the colors and illustrations of the brand. We discover creations signed by Hôtel Mahfouf through 6 displays depicting a day in the life. From the bathroom to a car ride, then from a festive moment to a well-deserved post-party pizza break… Pajamas, bags, dresses, and accessories are revealed, setting the tone for this new pop-up.
2 corners to discover Hôtel Mahfouf products
Inside, the one and only Lobby Boy welcomes us, arms laden with suitcases and surrounded by some of the standout products from the collection. Once checked in, we set off to explore the various corners set up in BHV.
On the first floor, we discover some small installations here and there, showcasing products such as mugs, plush toys, combs, and clips… all in pink and leopard print. The heart of the pop-up is a few aisles further, where a small boutique has been set up, dressed entirely in pink. There, we find the entire ready-to-wear collection, as well as accessories and other products like candles and branded Hôtel Mahfouf playing cards.
Staging sections this ephemeral space into a lounge, bedroom, and bathroom, echoing the products offered. Not far off, a photobooth and a bed become a must-stop for those who came to shop and wish to capture the moment.
The pieces from the collection are also present on the shelves of the second floor.
Regarding prices, they are similar, if not higher, than those applied by brands with similar profiles. Given the target audience, this can quickly become too expensive. We notably heard numerous comments about this point during our visit. Additionally, the materials and production of some pieces may deter purchases due to the prices at which they are offered.
Nevertheless, we observed a concerted effort in this regard, with new pieces produced in France or including recycled materials.
What to order at the BHV Hôtel Mahfouf pop-up café?
Located on the 3rd floor, the café of the Hôtel Mahfouf pop-up at BHV invites you to take a break between two purchases. On the menu, we discover hot and cold drinks, as well as pastries and savory options. Expect to pay between 4 and 7 euros for pancakes, cookies, donuts, brookies, lemon cake, and acai bowls. And, 8.50€ for the hot dog and 6€ for a spicy cucumber recipe.
For drinks, a nice variety is offered, with prices ranging between 4.5€ and 8€ depending on the size chosen (180ml, 300ml, 400ml, or 600ml). And if you can’t find a seat, you can take your snack to go.
This café complements the pop-up experience well and echoes what has been done previously. However, once again, the prices are quite high – but fit with this type of Parisian event, let’s say.
So, what do we think of the Hôtel Mahfouf pop-up at BHV? First of all, we applaud the scale of the event. Having 6 windows, several corners, and a café within BHV is a remarkable achievement and underscores how invested Léna Situation and her teams are in developing the brand. And that they have a large community supporting them in return.
Regarding the visit, we would say our feeling is 50/50. There are beautiful creative ideas, both in the event’s art direction and in the brand’s pieces. Nevertheless, the finishes of the decor and products did not completely convince us. However, the brand is still young and seems open to feedback given the recent changes made. So, it’s a good sign for the evolution of such a project. It’s up to everyone to take a look and form their own opinion!
Cover: ©Hôtel Mahfouf – Instagram
