Léna Situations, from YouTube to the MET red carpet. Analysis of a beautiful ascent
In just a few years, Léna Mahfouf, aka Léna Situations on social media, has given a new face to influence. That of authenticity and spontaneity. A formula that appeals, in an increasingly questioned environment, and that is confirmed by her 3.7 million followers on Instagram, and 2.2 million on Youtube. Passionate about fashion since always, her rise has allowed her to check one of the boxes on every fashionista’s bucket list, namely: being invited to the MET Gala. Let’s take a look back at her journey that has led her from the management/fashion school benches in New York to the backstage of Balmain or the Dior workshops!
A daily life filmed, with simplicity.
After starting a blog in 2012, where she talks about fashion, it is through another format that the young woman has been able to build a community, that of vlogs on Youtube. A format that was very popular a few years ago, many YouTubers have made it big thanks to this format. We can think of the British crew of Zoe Sugg, Alfie Deyes, Marcus Butler, and Jim Chapman across the Channel.
This format allowed her to take her community with her, from her semester in New York in 2017. Sharing her daily life in a very simple and unpretentious way, she quickly pleased with her authentic content, where she shows herself without constantly being dressed up. This is a desire that she highlighted through covers of Elle magazine, where she wanted to pose without makeup, and then prepared, to show a before and after, and not just the glamorous and all dolled up side.
Slowly making a name for herself on social media, with her looks and zest for life, her work has led her to make a name for herself in the influencer industry and change the trajectory of her life. Thus, through a book, she spreads her positivity in 2020, to help everyone see the positive around them and overcome the daily hassles. The book remained in the bestsellers list for two consecutive years, with over 400,000 copies sold.
Her rise has led her to be the subject of an article in the New York Times, revealing her as “a star is born”. Forbes has also dedicated an interview to her, as well as including her in their list of under 30s to watch, in the Cinema & Entertainment category. And little by little, her fashion dreams and grand fashion shows have become a reality.
Fashion according to Léna Situations
With a stylist mother, Léna Situations has always had an attraction for fashion and wanted to make her mark in this industry. In just a few years, the young woman has gone from the habit of sharing looks on her social media to posing for major brands like Adidas, on giant billboards.
Often invited by Vogue France’s YouTube channel to participate in their video content, Léna Situations decrypts trends such as the It bag, presents backstage scenes of a fashion show alongside Olivier Rousteing (who also dressed her to attend a show), or observes the work of designers in the heart of the fashion world, such as the Dior workshops… Not necessarily well-received at the first fashion shows she was invited to, Léna Situations has managed to find her place in the world of haute couture and attracts the attention of designers and photographers alike.
When the French touch of Léna Situations blows at the MET Gala
A few days ago, Léna Situations experienced a moment of realization by attending the most anticipated event in the fashion world. Every year, Anna Wintour and her teams organize the most splendid reception at the Metropolitan Museum of Art. An evening with a theme where the crème de la crème of fashion, cinema, or music hopes to secure a golden ticket and walk on its red carpet. Invited by Youtube, the young woman found herself on the famous guest list, becoming the first French influencer to attend.
With the theme of Gilded Glamour, Léna Situations wore a dress by Markarian, in a very Bridgerton spirit. If you are a fan of that period, we recently deciphered the costumes of the series. Her outfit was completed with a pair of Jimmy Choo heels and a Bulgari crown. A remarkable appearance!
Léna Situations dethrones the queen of fashion Chiara Ferragni?
Léna Situations’ influence is so significant that a study by Launchmetrics revealed that she is in first place in Media Impact Value. In other words, her impact in the fashion and luxury world. And this position thus makes her surpass the renowned Chiara Ferragni, who has been reigning at the top of the podium for many years!
Here she is now across the Atlantic, for 3 months in Los Angeles, where she walks the red carpets surrounded by palm trees.
With the ceremony season approaching, opt for a pair of sparkly Jimmy Choo pumps to have a look worthy of the Met Gala!
